Skip to content

Reflo Smart Cup

Fail

The top 5 brands take 100% of clicks, so Reflo Smart Cup is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$630K/yr762K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
50%top-5 click share · 4 brands · 40 sellers

Flapen Score

Reflo Smart Cup against its category

The dotted line is the Baby Products average. Past it, Reflo Smart Cup is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reflo Smart Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Reflo Smart Cup 762K times last year and spent an estimated $630K. All 4 brands take every click. Demand peaks in Jan–Feb–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $630K a year.

Searches, last 12 months
762K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
7.3%
Market size, estimated
$630Ka year
Peak month
July2.9× the quietest month
Top search term
munchkin 360 cup216K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $5.64 to $29.92. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $11.36 that is $23K to $28K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$5.64–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$28K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #93 within Solid Feeding. It carries 17,304 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#93in Solid Feeding
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
17,304per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Reflo Smart Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 311%
  • Brand 42%

Demand

Reflo Smart Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Reflo Smart Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • munchkin 360 cup216K/yr
  • 360 cups for toddlers174K/yr
  • 360 cup73K/yr
  • 360 sippy cup47K/yr
  • munchkin miracle 360 trainer cup37K/yr
  • reflo smart cup52K/yr
  • 360 cups30K/yr
  • munchkin 36024K/yr
  • munchkin miracle 360 cup11K/yr
  • munchkin miracle 36011K/yr

Reviews and returns

What reviews say buyers love and hate about Reflo Smart Cup

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Leak-Proof”
40%of negative reviews mention “Leak-Proof”
1.7%of orders come back
“NOT LEAK PROOF”
A buyer, on “Leak-Proof”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Reflo Smart Cup questions

Answered from the same tracked data.