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Red Basket

Fail

Demand is soft, at -67.7% this quarter, so Red Basket is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$113K/yr264K searches / yr
90-day growth
-67.7%search demand this quarter
Competition
40%top-5 click share · 32 brands · 56 sellers

Flapen Score

Red Basket against its category

The dotted line is the Baby Products average. Past it, Red Basket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Red Basket 264K times last year and spent an estimated $113K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-67.7%
Conversion, latest week
2.7%
Market size, estimated
$113Ka year
Peak month
February6.8× the quietest month
Top search term
red basket123K searches a year

02 · Price

A sale here is worth $15.78.

Listings sell for $15.78 on average, from $6.66 to $38.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.78 that is $2K to $4K a year per listing.

Average price
$15.78inside the $15 to $100 sweet spot
Price range
$6.66–$38.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #209 within Gifts. It carries 3,623 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#209in Gifts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,623per listing
Listings tracked
43

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Red Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

56

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

40%

Top 20: 81%

Open market

40%

  • Brand 117%
  • Brand 216%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Red Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Red Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red basket123K/yr
  • red gift basket28K/yr
  • red baskets16K/yr
  • red plastic basket10K/yr
  • red basket for gifts21K/yr
  • red storage basket8K/yr
  • burgundy basket8K/yr
  • red wicker basket7K/yr
  • small red basket8K/yr
  • red woven basket7K/yr

Reviews and returns

What reviews say buyers love and hate about Red Basket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
52%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Small Basket”
A buyer, on “Size-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Basket questions

Answered from the same tracked data.