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Rectal Thermometer for Babies

Fail

The top 5 brands take 100% of clicks, so Rectal Thermometer for Babies is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$541K/yr363K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
83%top-5 click share · 5 brands · 24 sellers

Flapen Score

Rectal Thermometer for Babies against its category

The dotted line is the Baby Products average. Past it, Rectal Thermometer for Babies is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectal Thermometer for Babies market on Amazon at a glance

Shoppers on Amazon United States searched for Rectal Thermometer for Babies 363K times last year and spent an estimated $541K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
14.9%
Market size, estimated
$541Ka year
Peak month
February1.3× the quietest month
Top search term
rectal thermometer for babies157K searches a year

02 · Price

A sale here is worth $10.01.

Listings sell for $10.01 on average, from $4.43 to $15.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $10.01 that is $60K to $80K a year per listing.

Average price
$10.01under the $15 to $100 sweet spot
Price range
$4.43–$15.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$60K–$80K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Baby Care. It carries 9,205 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Baby Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
9,205per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Rectal Thermometer for Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 226%
  • Brand 312%
  • Brand 46%
  • Brand 52%

Demand

Rectal Thermometer for Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rectal Thermometer for Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rectal thermometer for babies157K/yr
  • baby rectal thermometer58K/yr
  • rectal thermometer55K/yr
  • infant rectal thermometer21K/yr
  • frida baby rectalthermometer14K/yr
  • frida rectalthermometer10K/yr
  • vicks baby rectal thermometer4K/yr
  • baby thermometer rectal4K/yr
  • newborn rectal thermometer3K/yr
  • butt thermometer baby4K/yr

Reviews and returns

What reviews say buyers love and hate about Rectal Thermometer for Babies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Measurement/Reading Accuracy”
1.2%of orders come back
“Inaccurate reading”
A buyer, on “Measurement/Reading Accuracy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rectal Thermometer for Babies questions

Answered from the same tracked data.