Is rechargeable night light motion sensor profitable to sell on Amazon United States?

The niche generates $272K/yr across 57 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the rechargeable night light motion sensor niche?

44 brands and 66 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in rechargeable night light motion sensor?

Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.5%.

When does demand for rechargeable night light motion sensor peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the rechargeable night light motion sensor niche?

Listings span $5.56–$31.57; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 4,246 reviews — the moat a new listing must climb.

rechargeable night light motion sensor

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$5.56–$31.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$272K

$272K/yr · 428K searches

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,246.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, rechargeable night light motion sensor is a $272K/yr Amazon United States market (428K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

rechargeable night light motion sensor market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $239K–$319K; units × avg price
Conversion rate: 4.0%
Avg BSR: #233
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 4.3%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

36%

Top 20: 71%

Open market

55%

MediAcous10%
Lyridz10%
GOODEA8%
Kintion8%
G Keni5%
AUVON5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top rechargeable night light motion sensor search terms

portable night light88K/yr -3.9%2.7% conv.
touch night light60K/yr +10.3%2.9% conv.
rechargeable night light motion sensor40K/yr -34.3%2.9% conv.
motion sensor night light rechargeable25K/yr -11.9%3.1% conv.
motion sensor night light battery operated28K/yr -10.3%3.6% conv.
tap night light19K/yr +9.4%2.8% conv.
magnetic night light28K/yr -28.9%2.5% conv.
rechargeable motion sensor night light15K/yr +30.0%4.0% conv.
battery night light motion sensor21K/yr -10.2%4.8% conv.
battery operated night lights21K/yr -22.4%1.9% conv.

All search terms

Top rechargeable night light motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MediAcous Night Light for Kids Baby Egg Light for Nursery 7 Colors Changing & Stepless Dimming Soft Silicone Touch Night Lamp with 1 Hour Timer Rechargeable Nursery Night for Breastfeeding

MediAcous$22.864.6★4,047 rev

Kintion Portable Night Light Dimmable 8 Color Lighting 1800mAh Battery Rechargeable Small LED Lamp for Nursery Baby Kids and Adults(1pcs)

Kintion$10.584.5★2,232 rev

Lyridz Rechargeable Battery Night Light with Motion Sensor Portable Mini Warm White LED Stick-on Closet Light Adjustable Brightness for Bathroom Bedroom Kitchen Cabinet Stairs Hallway 2-Pack

Lyridz$16.174.5★4,585 rev

G Keni Nursery Night Light for Baby Portable LED Touch Night Lamp for Kids and Adult Breastfeeding Sleep Aid USB Rechargeable Nursing Lamp Bedside Dimmable Warm Night Light Soft Eye Caring

G Keni$17.054.5★7,354 rev

Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair

GOODEA$9.594.5★351 rev

Newest

by launch date

GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)

GOODEA$16.85190 rev

4mo ago

Rechargeable Battery Night Light with Motion Sensor Wireless Magnetic & Dimmable Stair Light Portable Mini 3000K Warm White Stick-on Indoor Night Light for Bathroom Hallway Toilet Bedroom Stair

GOODEA$9.59351 rev

4mo ago

EZVALO Rechargeable Motion Sensor Night Light Magnetic Stick-On LED Light with 3 Color Temperatures Dimming & Memory Portable Cordless Light for Closet Bedroom Hallway Stairs Bathroom (1 Pack)

EZVALO$10.2279 rev

5mo ago

Cravonel Portable Baby Night Light 3 Color Egg Lights for Nursery 2400mAh Small Rechargeable LED Lamp Dimmable Touch Nightlight for Newborn Kids Adults

Cravonel$9.82232 rev

10mo ago

Jaypurling Portable Baby Night Light 3 Colors Egg Light for Nursery Mini Bedside Table Lamp for Adults Touch Control & Eye Caring & Rechargeable Dimmable LED Lamp for Nursing Boy Girl Toddler

Jaypurling$6.95119 rev

11mo ago

What buyers say about rechargeable night light motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“Bright Light”

Charging10%

“Charge fast”

Quality-Overall6%

“The build quality is excellent”

Ease Of Use5%

“Easy to remove”

Value For Money5%

“They are affordable”

Assembly/Installation4%

“Easy to mount”

Motion Detection4%

“Motion sensor is great”

Battery Life4%

“Battery is good”

Advertised Vs Actual Product4%

“Better than I expected”

Efficiency3%

“The lighting works well”

What buyers complain about

Charging17%

“DOES NOT HOLD A CHARGE”

Durability11%

“Did not last”

Battery Life10%

“Low battery life”

Brightness/Shine/Glow8%

“Doesnt provide enough light”

Functionality-Overall6%

“Stopped working”

Size-Overall5%

“Its a bit shorter than i expected”

Quality-Overall4%

“Bad quality”

Adhesion/Stickiness2%

“poor adhesion”

Magnetic Strength/Adsorption2%

“Missing magnets”

Value For Money2%

“Expensive”

Top return reasons

Brightness/Shine/Glow24%

Size-Overall18%

Charging10%

Functionality-Overall8%

Color6%

Advertised Vs Actual Product5%

Bulb Flicker/Dimming/Color4%

Value For Money4%

Defective Material/Parts3%