Rechargeable Night Light for Kids

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+29.8%

Conversion, latest week

5.9%

Market size, estimated

$1.3Ma year

Peak month

June2.0× the quietest month

Top search term

egg light441K searches a year

Listings sell for $20.58 on average, from $9.99 to $29.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $20.58 that is $165K to $206K a year per listing.

Average price

$20.58inside the $15 to $100 sweet spot

Price range

$9.99–$29.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

8,000–10,000

Revenue per listing a year

$165K–$206K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Décor. It carries 1,761 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Décor

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,761per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months