rainbow wall decals
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.86–$38.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,022.08avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 238K searches
According to Flapen's Amazon United States niche tracking, rainbow wall decals is a $51K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
rainbow wall decals market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $67K–$83K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #2,761
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 3.2%
- Avg brand age
- 35 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
27
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
40%
Top 20: 74%
Open market
33%
- Supzone22%
- decalmile11%
- Kingarch10%
- Epakh10%
- Eutecado9%
- YouRfocus5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top rainbow wall decals search terms
- rainbow wall decals86K/yr
- rainbow wallpaper32K/yr
- rainbow wall decal22K/yr
- rainbow decal18K/yr
- rainbow peel and stick wallpaper16K/yr
- rainbow decals for walls10K/yr
- rainbow wall stickers10K/yr
- large rainbow wall decal9K/yr
- rainbow decals for girls room10K/yr
- rainbow wallpaper peel and stick6K/yr
Top rainbow wall decals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kingarch Large Watercolor Rainbow Wall Decals Colorful Peel and Stick Fabric Nursery Wall Decor Removable Home Room Wall Decor Murals Stickers for Kids Girls Toddler Bedroom Living Room Playroom
Kingarch$23.824.6★290 rev
55x63 Large Rainbow Wall Stickers Mural Watercolor Half Rainbow Wall Decals Peel and Stick Vinyl Wall Art Decor for Girls Bedroom Kids Nursery Living Room Playroom Toddler
Supzone$17.074.0★452 rev
Epakh Rainbow Wall Decor Stickers Small Rainbow Decal Watercolor Heart Star Sun Wall Stickers Decor for Girls Boys Baby Bedroom Nursery(Classic Color)
Epakh$9.274.4★1,193 rev
Eutecado Rainbow Wall Decals - Large Watercolor Rainbow Wall Decor Stickers for Kids Room Peel and Stick Half Art Murals for Girls Room/Bedroom
Eutecado$12.524.0★249 rev
decalmile Rainbow Wall Decals Unicorn Rainbow Butterflies Clouds Wall Stickers Baby Nursery Girls Bedroom Daycare Wall Decor Gifts for Girls
decalmile$12.744.7★1,241 rev
Newest
by launch date
MuralPeel Colorful Fairy Rainbow Forest Cloud Dreamy Peel and Stick Wallpaper Self Adhesive Removable Easy Peel Off Stick on Wall Paper for Bedroom Cabinet Renter
MuralPeel$17.9517 rev
QUCHENG Nursery Wall Stickers Boho Kids Room Decor Girls Bedroom Removable Wall Decals Vinyl Murals DIY Cute Decorations 6 Sheets
QUCHENG$9.68980 rev
decalmile Rainbow Flower Sun Wall Stickers Reading Corner Inspirational Quotes Wall Decals Kids Playroom School Library Classroom Wall Decor
decalmile$12.7035 rev
Eutecado Watercolor Rainbow Wall Decals Lovely Rainbow Wall Stickers for Kids Room Large Cloudy Rainbow Room Decor Waterproof Peel and Stick Wall Art Murals for Nursery Classroom
Eutecado$9.80249 rev
funlife Vinyl Large Rainbow Wall Mural Stickers Peel and Stick Precut Giant Left Pastel Half Watercolor Rainbow Wall Decals for Girls Bedroom Kids Nursery Room Playroom 62.99 x 56.69
funlife$16.85229 rev
Trending
90-day click momentumQUCHENG Nursery Wall Stickers Boho Kids Room Decor Girls Bedroom Removable Wall Decals Vinyl Murals DIY Cute Decorations 6 Sheets
QUCHENG$9.684.6★
Epakh Rainbow Wall Decor Stickers Small Rainbow Decal Watercolor Heart Star Sun Wall Stickers Decor for Girls Boys Baby Bedroom Nursery(Luminous Blue)
Epakh$12.604.4★
MuralPeel Colorful Fairy Rainbow Forest Cloud Dreamy Peel and Stick Wallpaper Self Adhesive Removable Easy Peel Off Stick on Wall Paper for Bedroom Cabinet Renter
MuralPeel$17.954.4★
83x43 Large Rainbow Wall Stickers Mural Watercolor Half Rainbow Wall Decals Peel and Stick Vinyl Wall Art Decor for Girls Bedroom Kids Nursery Living Room Playroom Toddler
Supzone$22.854.0★
Eutecado Watercolor Rainbow Wall Decals Lovely Rainbow Wall Stickers for Kids Room Large Cloudy Rainbow Room Decor Waterproof Peel and Stick Wall Art Murals for Nursery Classroom
Eutecado$9.804.0★
What buyers say about rainbow wall decals
What buyers praise and complain about, mined from review topics.What buyers love
“Great price and quality and made the room so magical”
“True to color”
“Very easy to use”
“As described”
“Worth the buy”
“Very cute and bright”
“Easy assembly”
“Good adhesion”
“Perfect fit”
“Beautiful design”
What buyers complain about
“No Glow”
“Poor adhesive”
“Its a lot larger than I expected”
“it halfway fell after just a couple days”
“Garbage”
“A little tricky to get lined up”
“Doesnt Work”
“expensive”
“it's pulling paint”
“Description does not match”
Top return reasons
Common questions
- Is rainbow wall decals profitable to sell on Amazon United States?
- The niche generates $51K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the rainbow wall decals niche?
- 26 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in rainbow wall decals?
- Top complaints mined from reviews: Brightness/Shine/Glow, Adhesion/Stickiness, Size-Overall. The return rate is 2.8%.
- When does demand for rainbow wall decals peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the rainbow wall decals niche?
- Listings span $5.86–$38.26; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.