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Rainbow Basket

Fail

Shoppers spend an estimated $35K a year here, so Rainbow Basket is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$35K/yr88K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
26%top-5 click share · 59 brands · 65 sellers

Flapen Score

Rainbow Basket against its category

The dotted line is the Baby Products average. Past it, Rainbow Basket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Basket 88K times last year and spent an estimated $35K. The top 5 brands take 45% of clicks. Demand peaks in Mar–Apr–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.5%
Market size, estimated
$35Ka year
Peak month
August2.0× the quietest month
Top search term
rainbow basket30K searches a year

02 · Price

A sale here is worth $26.60.

Listings sell for $26.60 on average, from $8.37 to $76.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.60 that is $0 to $3K a year per listing.

Average price
$26.60inside the $15 to $100 sweet spot
Price range
$8.37–$76.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #282 within Furniture. It carries 1,962 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
8.8%
Average rank
#282in Furniture
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,962per listing
Listings tracked
83

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rainbow Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

65

Top-5 brand share

45%

Top 20: 76%

Top-5 click share

26%

Top 20: 61%

Open market

52%

  • Brand 120%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Rainbow Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Rainbow Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow basket30K/yr
  • rainbow storage9K/yr
  • colorful basket10K/yr
  • rainbow storage bins10K/yr
  • rainbow bins7K/yr
  • rainbow baskets6K/yr
  • rainbow rope basket5K/yr
  • rainbow storage basket5K/yr
  • rainbow baskets for storage3K/yr
  • rainbow easter basket3K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Basket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
34%of negative reviews mention “Size-Overall”
2.5%of orders come back
“So small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rainbow Basket questions

Answered from the same tracked data.