Is raffle basket profitable to sell on Amazon United States?

The niche generates $81K/yr across 61 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the raffle basket niche?

43 brands and 59 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in raffle basket?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.6%.

When does demand for raffle basket peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the raffle basket niche?

Listings span $5.70–$53.84; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

raffle basket

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($81K/yr) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great$17.41

avg listing price — sweet spot $15–$100

Price range

Great$5.70–$53.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good923.85

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 262K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, raffle basket is a $81K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

raffle basket market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $104K–$139K; units × avg price
Conversion rate: 1.8%
Avg BSR: #486
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

33%

Top 20: 65%

Open market

57%

Pro Goleem12%
LANDNEOO8%
SUNCOLOR7%
Togous7%
Kodomoore6%
HZFTJOY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top raffle basket search terms

mini baskets for gifts39K/yr -24.1%1.0% conv.
raffle baskets26K/yr +4.8%1.4% conv.
mini gift basket28K/yr +11.7%1.4% conv.
gift basket kit23K/yr +14.9%2.8% conv.
mothers day basket empty4K/yr >1,000%1.4% conv.
gift basket with cellophane wrap set15K/yr +4.2%4.5% conv.
gift basket set20K/yr +0.4%1.7% conv.
gift containers18K/yr -4.6%0.7% conv.
raffle basket supplies12K/yr -10.7%3.0% conv.
gift basket supplies15K/yr -21.7%1.5% conv.

All search terms

Top raffle basket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pro Goleem Small Woven Basket with Gift Bags and Ribbons Durable Baskets for Gifts Empty Small Rope Basket for Storage 12X 8 X 5 Baby Toy Bin with Handles White

Pro Goleem$9.934.6★2,934 rev

SUNCOLOR Small Woven Gift Basket Set with Cut Paper Shred Filler Pull Bow & Cellophane Bag 12x8x5 Inch Durable Cotton Rope Storage Basket for Easter Baby Shower Birthday

SUNCOLOR$9.514.6★138 rev

Small Woven Gift Basket Empty with Bag & Ribbon Storage Basket for Fathers Day for Dad Baby Shower Raffle Birthday Cute Organizer with Handles 12x8x5 White

Kodomoore$7.834.6★666 rev

Small Basket Set of 3 Small Woven Baskets Cotton Rope Baskets for Organizing Cute Mini Tiny Baskets for Nursery Decorative Boho Round Storage Basket Bathroom Organization Bin

Togous$10.634.7★496 rev

HZFTJOY Small Woven Rope Basket-Empty Gifts Basket with Bag and Ribbons Cute Handle Organizer Box for Birthday/Baby Shower Toy Storage Nursery Organizing & Shelf Decor(White)

HZFTJOY$8.304.6★714 rev

Newest

by launch date

6Pcs Small Gift Baskets Empty Bulk Gift Baskets with Handles (Brown)

RAINFLOW$9.287 rev

4mo ago

SUNCOLOR Small Woven Gift Basket Set with Cut Paper Shred Filler Pull Bow & Cellophane Bag 12x8x5 Inch Durable Cotton Rope Storage Basket for Easter Baby Shower Birthday

SUNCOLOR$9.51138 rev

5mo ago

OIASKET Basket for Gifts Empty Woven Storage Basket with Gift Bag Ribbon and Wrap Tissue Paper Small Rope Toy Storage with Handles for Baby Shower Dog Toy Organizer 13.6 x 10 x 5.9

OIASKET$15.0791 rev

11mo ago

HZFTJOY Small Woven Rope Basket-Empty Gifts Basket with Bag and Ribbons Cute Handle Organizer Box for Birthday/Baby Shower Toy Storage Nursery Organizing & Shelf Decor(White)

HZFTJOY$8.30714 rev

12mo ago

OIAHOMY Gift Basket Empty with Handle 12x 8x 5 Small Woven Basket with Gift Bag Ribbon and Wrap Tissue Paper Dog Toy Storage for Organizing - Pink & White

OIAHOMY$11.13312 rev

1y ago

What buyers say about raffle basket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“It fit everything I needed”

Quality-Overall18%

“Excellent product”

Advertised Vs Actual Product8%

“Beautiful as shown”

Gifting Purpose7%

“Gift bags”

Value For Money7%

“Not expensive”

Strength7%

“Good strong bags”

Ease Of Use5%

“easy to work with”

Durability4%

“Very Durable Bags”

Storage Capacity3%

“holds a lot of things”

Design-Overall2%

“The design is interesting”

What buyers complain about

Size-Overall44%

“Extremely small”

Strength6%

“Not very sturdy”

Quality-Overall4%

“quality is flimsy”

Advertised Vs Actual Product3%

“doesnt look like the picture”

Shape/Style3%

“They will not hold their shape”

Heating2%

“not hot enough”

Value For Money2%

“Waste of money”

Thickness2%

“The bags were thick”

Smell2%

“they smell of chemicals”

Durability1%

“it kept coming apart”

Top return reasons

Size-Overall80%

Advertised Vs Actual Product4%

Value For Money2%

Quality-Overall2%

Shape/Style1%

Strength1%

Functionality-Overall1%

Heating1%

Material Quality1%

Defective Material/Parts1%

Common questions

Is raffle basket profitable to sell on Amazon United States?: The niche generates $81K/yr across 61 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the raffle basket niche?: 43 brands and 59 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in raffle basket?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.6%.
When does demand for raffle basket peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the raffle basket niche?: Listings span $5.70–$53.84; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.