Push Toy
FailThe average product has 33,037 reviews to catch up to, so Push Toy is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $244K/yr296K searches / yr
- 90-day growth
- +29.1%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 42 sellers
Flapen Score
Push Toy against its category
The dotted line is the Baby Products average. Past it, Push Toy is stronger. Inside it, weaker.
Market
The Push Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Push Toy 296K times last year and spent an estimated $244K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.
- Searches, last 12 months
- 296K
- Growth, 90 days vs prior 90
- +29.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $244Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- push toy baby walkers29K searches a year
02 · Price
A sale here is worth $39.96.
Listings sell for $39.96 on average, from $14.15 to $71.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $39.96 that is $20K to $30K a year per listing.
- Average price
- $39.96inside the $15 to $100 sweet spot
- Price range
- $14.15–$71.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $20K–$30K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #11 within Activity & Entertainment. It carries 33,037 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #11in Activity & Entertainment
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 33,037per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Push Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VTech Sit-to-Stand Learning Walker (Frustration Free Packaging) Blue
- Price
- $45.81
- Rating
- 4.8/5
- Reviews
- 98,028
- Age
- 8y ago

VTech Sit-to-Stand Learning Walker (Frustration Free Packaging)
- Price
- $45.06
- Rating
- 4.8/5
- Reviews
- 98,028
- Age
- 15y ago

VTech Sit-to-Stand Learning Walker (Frustration Free Packaging) Lavender
- Price
- $44.22
- Rating
- 4.8/5
- Reviews
- 98,028
- Age
- 11y ago

Fisher-Price Baby Toy Laugh & Learn Smart Stages Sis Walker with Educational Music Lights & Activities for Infants Ages 6+ Months
- Price
- $26.03
- Rating
- 4.7/5
- Reviews
- 29,695
- Age
- 8y ago

VTech Sit-to-Stand Learning Walker (Frustration Free Packaging) Pink
- Price
- $46.65
- Rating
- 4.8/5
- Reviews
- 98,028
- Age
- 8y ago
Trending
estimated 90-day click momentum
CUTE STONE Sit to Stand Learning Walker 2 in 1 Baby Push Walker Early Educational Child Activity Center Multifunctional Removable Play Panel Baby Music Learning Toy Gift for Infant Boys Girls
- Price
- $36.25
- Rating
- 4.4/5
- Reviews
- 3,295
- Age
- 5y ago

PULA Baby Push Walker with Wheels Toddler Wagon for First Learner Baby Toys 6-12 Months 1 Year Old Birthday Gifts Indoors and Outdoors (Green)
- Price
- $71.27
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 1y ago

Sit to Stand Baby Walker Activity Center with Music and Light Activity Table for Toddlers Push Toys for Babies Learning to Walk Early Education Toys for Infant Boys Girls 6 Months Up (Blue)
- Price
- $40.51
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago

CUTE STONE 2-in-1 Baby Walker for Girls Toddlers Learning Walker Early Educational Push Walking Toys with Detachable Activity Center for Infants 12+ Months
- Price
- $39.87
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 2y ago

Fisher-Price Baby Toy Laugh & Learn Smart Stages Sis Walker with Educational Music Lights & Activities for Infants Ages 6+ Months
- Price
- $26.03
- Rating
- 4.7/5
- Reviews
- 29,695
- Age
- 8y ago
Newest
by launch date
Sit to Stand Baby Walker Activity Center with Music and Light Activity Table for Toddlers Push Toys for Babies Learning to Walk Early Education Toys for Infant Boys Girls 6 Months Up (Blue)
- Price
- $40.51
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago

PULA Baby Push Walker with Wheels Toddler Wagon for First Learner Baby Toys 6-12 Months 1 Year Old Birthday Gifts Indoors and Outdoors (Green)
- Price
- $71.27
- Rating
- 4.8/5
- Reviews
- 978
- Age
- 1y ago

CUTE STONE 2-in-1 Baby Walker for Girls Toddlers Learning Walker Early Educational Push Walking Toys with Detachable Activity Center for Infants 12+ Months
- Price
- $39.87
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 2y ago

Bautia Wooden Baby Walker Montessori Walker for Babies 6-12 Months Push Walking Toys for 1 Year Old Learning to Walk
- Price
- $50.81
- Rating
- 4.4/5
- Reviews
- 546
- Age
- 2y ago

HYES 5 in 1 Baby Push Walker for Baby Boy Activity Center Learning to Walk Sit to Stand Early Learning Push Toys for Infant 12 Months Walking Toys Gift for Toddler Boys Blue
- Price
- $51.48
- Rating
- 4.2/5
- Reviews
- 930
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
42
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
3%
- VTech66%
- Fisher-Price16%
- CUTE STONE5%
- HYES4%
- QDRAGON3%
- Cuterabit3%
- Open — no brand owns it (2 brands, 3%)
Demand
Push Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Push Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- push toy baby walkers29K/yr
- vtech walker52K/yr
- push toy46K/yr
- vtech sit to stand learning walker23K/yr
- walking toys for 1 year old17K/yr
- sit to stand walker12K/yr
- push walkers for 1 year old7K/yr
- 1 year old walking toys11K/yr
- vtech sit-to-stand learning walker7K/yr
- walk behind toys for 1+ year old14K/yr
Reviews and returns
What reviews say buyers love and hate about Push Toy
We read the reviews and the return reasons for every product selling here.
“Doesn't work as intended due to poor quality build”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Push Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









