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Push Toy

Fail

The average product has 33,037 reviews to catch up to, so Push Toy is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$244K/yr296K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
72%top-5 click share · 8 brands · 42 sellers

Flapen Score

Push Toy against its category

The dotted line is the Baby Products average. Past it, Push Toy is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Push Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Push Toy 296K times last year and spent an estimated $244K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
2.1%
Market size, estimated
$244Ka year
Peak month
December4.9× the quietest month
Top search term
push toy baby walkers29K searches a year

02 · Price

A sale here is worth $39.96.

Listings sell for $39.96 on average, from $14.15 to $71.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $39.96 that is $20K to $30K a year per listing.

Average price
$39.96inside the $15 to $100 sweet spot
Price range
$14.15–$71.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$20K–$30K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #11 within Activity & Entertainment. It carries 33,037 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#11in Activity & Entertainment
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
33,037per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Push Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

42

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 216%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Push Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Push Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • push toy baby walkers29K/yr
  • vtech walker52K/yr
  • push toy46K/yr
  • vtech sit to stand learning walker23K/yr
  • walking toys for 1 year old17K/yr
  • sit to stand walker12K/yr
  • push walkers for 1 year old7K/yr
  • 1 year old walking toys11K/yr
  • vtech sit-to-stand learning walker7K/yr
  • walk behind toys for 1+ year old14K/yr

Reviews and returns

What reviews say buyers love and hate about Push Toy

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Doesn't work as intended due to poor quality build”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Push Toy questions

Answered from the same tracked data.