Purple Basket

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

3.0%

Market size, estimated

$129Ka year

Peak month

December2.0× the quietest month

Top search term

purple basket120K searches a year

Listings sell for $16.72 on average, from $6.60 to $38.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.72 that is $2K to $4K a year per listing.

Average price

$16.72inside the $15 to $100 sweet spot

Price range

$6.60–$38.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #129 within Gifts. It carries 1,043 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#129in Gifts

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,043per listing

Listings tracked

41

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months