Pura Wipes

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $531K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

+19.4%

Conversion, latest week

9.2%

Market size, estimated

$531Ka year

Peak month

November2.6× the quietest month

Top search term

pura wipes35K searches a year

Listings sell for $38.99 on average, from $3.62 to $131.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $38.99 that is $39K to $49K a year per listing.

Average price

$38.99inside the $15 to $100 sweet spot

Price range

$3.62–$131.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$39K–$49K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Diapering. It carries 4,160 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#98in Diapering

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,160per listing

Listings tracked

16

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months