pura pull ups
Worth a lookShows a sweet-spot price point ($30.11 avg), but a small market ($37K/yr) keeps it on the watch list.
Avg price
Incredible$30.11avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$11.97–$55.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,317avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$37K$37K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, pura pull ups is a $37K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pura pull ups market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $45K–$60K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
18
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- Pura54%
- Healthybaby13%
- Bambo Nature7%
- JOONYA7%
- Hello Bello4%
- Pampers4%
- Open — no brand owns it (4 brands, 11%)
Demand
Weekly Amazon search volume, last 14 weeks — +13.3% search growth over the last 90 days.Top pura pull ups search terms
- pura pull ups12K/yr
- pura pullups4K/yr
- pura diaper pants4K/yr
- pura training pants2K/yr
Top pura pull ups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pura Hypoallergenic Diaper Pants Size 6 (33+ lbs) Overnight up to 12 Hours Leak Protection Suitable for Sensitive Skin Totally Chlorine Free Soft Organic Cotton 3 Packs of 17 (51 Pull Up Pants)
Pura$36.704.0★371 rev
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.614.0★2,400 rev
Bambo Nature Hypoallergenic Training Pants Eco-Labeled Training Pants Totally Chlorine-Free - Size 6 (19 Count)
Bambo Nature$13.964.3★1,280 rev
Pura Sensitive Skin Baby Diapers | Size 4 (18-31 lbs) | Hypoallergenic Totally Chlorine Free Fragrance Free Up to 12-Hour Leak Protection | 6 Packs of 22 (132 Diapers)
Pura$55.764.0★2,400 rev
HealthyBaby Size 6 Diaper Training Pants (32 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based
Healthybaby$34.254.0★355 rev
Newest
by launch date
BliBliTaTa Girls Potty Training Underwear Toilet Potty Underpants Cotton Absorbent Leak-resistant Feel Wet 4 Pack For Toddler Baby 2t 3t Unicorn
BliBliTaTa$17.85173 rev
HealthyBaby Size 6 Diaper Training Pants (32 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based
Healthybaby$34.25355 rev
HealthyBaby Size 3 Diaper Training Pants (54 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based
Healthybaby$33.84355 rev
HealthyBaby Size 4 Diaper Training Pants (46 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based
Healthybaby$33.52355 rev
Hello Bello Premium Training Pants 3T-4T All About Feelings Design 22ct Jumbo Pack
Hello Bello$14.701,348 rev
Trending
90-day click momentum
Disney Princess Potty Training Pants include Success Chart & Stickers with Cinderella Belle Moana & more in sizes 2T 3T 4T
Disney$16.444.7★
BliBliTaTa Girls Potty Training Underwear Toilet Potty Underpants Cotton Absorbent Leak-resistant Feel Wet 4 Pack For Toddler Baby 2t 3t Unicorn
BliBliTaTa$17.854.4★
MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Gir 2T
MooMoo Baby$31.224.5★
Pura Hypoallergenic Diapers Size 2 (7-13 lbs) Monthly Pack Totally Chlorine Free Wetness Indicator Suitable for Sensitive Skin Soft Organic Cotton Comfort Overnight 6 Packs of 29 (174 Diapers)
Pura$54.904.0★
HealthyBaby Size 4 Diaper Training Pants (46 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based
Healthybaby$33.524.0★
What buyers say about pura pull ups
What buyers praise and complain about, mined from review topics.What buyers love
“soft to the touch”
“Good fit”
“Great quality”
“absorbent”
“that actually worked well for us—and weve never had any leaks or blowouts”
“Nontoxic, cruelty free, plastic free and EFFECTIVE”
“our babies have never experienced any rashes with them”
“Affordable”
“They are clean”
“comfortable”
What buyers complain about
“Too small”
“Diaper got leaked”
“Not Absorbant”
“Something she is allergic to in this product”
“These cost more than any other pull-up on the market”
“Not the best”
“They also have a little bit of a funky smell to them”
“Not great for older babies”
“They do not work”
“These diapers fall of my toddler even when they are completely dry”
Top return reasons
Common questions
- Is pura pull ups profitable to sell on Amazon United States?
- The niche generates $37K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pura pull ups niche?
- 10 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in pura pull ups?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Absorbency. The return rate is 1.1%.
- What does it cost to enter the pura pull ups niche?
- Listings span $11.97–$55.76; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.