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Pura Pull Ups

Maybe

Products sell for $30.11 on average, inside the sweet spot. But shoppers spend an estimated $37K a year here, so Pura Pull Ups is a Maybe.

Flapen Score
52
52 / 100
Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44
Market size
$37K/yr22K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
61%top-5 click share · 10 brands · 18 sellers

Flapen Score

Pura Pull Ups against its category

The dotted line is the Baby Products average. Past it, Pura Pull Ups is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pura Pull Ups market on Amazon at a glance

Shoppers on Amazon United States searched for Pura Pull Ups 22K times last year and spent an estimated $37K. The top 5 brands take 85% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
5.5%
Market size, estimated
$37Ka year
Top search term
pura pull ups12K searches a year

02 · Price

A sale here is worth $30.11.

Listings sell for $30.11 on average, from $11.97 to $55.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.11 that is $0 to $3K a year per listing.

Average price
$30.11inside the $15 to $100 sweet spot
Price range
$11.97–$55.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Diapering. It carries 2,317 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#120in Diapering
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
2,317per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Pura Pull Ups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Brand 154%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Pura Pull Ups search demand

Weekly searches over the year. Pick a range.

600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Pura Pull Ups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pura pull ups12K/yr
  • pura pullups4K/yr
  • pura diaper pants4K/yr
  • pura training pants2K/yr

Reviews and returns

What reviews say buyers love and hate about Pura Pull Ups

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pura Pull Ups questions

Answered from the same tracked data.