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pumpkin night light

Worth a look

Shows demand growing +777.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 100Conversion 8Competition 39Returns 80Price range 47Avg price 95Brand share 49Review moat 90Quality gap 98

Growth

Incredible+777.8%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$44.08

avg listing price — sweet spot $15–$100

Review moat

Great200.33

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.18–$189.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 80K searches

According to Flapen's Amazon United States niche tracking, pumpkin night light is a $23K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pumpkin night light market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$110K–$132K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,929
Page quality
0%
Prime
50%
Sponsored
78%
Out of stock
40.3%
Avg brand age
26 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • Weinexra28%
  • Bieye14%
  • Dylviw13%
  • Generic12%
  • MaMiDay8%
  • PETIGL5%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — +777.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 32.5×

Top pumpkin night light search terms

  • pumpkin lamp38K/yr
  • pumpkin night light30K/yr
  • pumpkin nightlight4K/yr
  • halloween pumpkin night light6K/yr
  • pumpkin nightlight with feet2K/yr
All search terms

Top pumpkin night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about pumpkin night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Bright”

Quality-Overall11%

“Great craftsmanship for the price”

Value For Money9%

“Worth the money”

Charging9%

“Lasts long on a charge”

Advertised Vs Actual Product5%

“Its setting were just as advertised”

Soft Feel3%

“Adorable, soft and cute”

Design-Overall3%

“Interesting design, guest notice and admire it”

Portability3%

“it came in handy on a work trip”

Gifting Purpose2%

“This lamp made the perfect gift this christmas”

Size-Overall2%

“Perfect size”

What buyers complain about

Size-Overall13%

“It is small”

Charging10%

“Only downside is that it does not hold charge for very long”

Battery Life10%

“the battery dies extremely quickly”

Value For Money9%

“Not whatni paid for”

Advertised Vs Actual Product8%

“not like the pics show”

Graphic/Print7%
Quality-Overall6%

“Absolute Garbage”

Paint Quality4%

“its just cheap painted plastic”

Durability3%

“over after it broke”

Smell2%

“smelly”

Top return reasons

Advertised Vs Actual Product23%
Quality-Overall15%
Size-Overall11%
Paint Quality11%
Material Quality9%
Defective Material/Parts7%
Functionality-Overall4%
Color3%
Design-Overall2%
Charging2%

Common questions

Is pumpkin night light profitable to sell on Amazon United States?
The niche generates $23K/yr across 18 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +777.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the pumpkin night light niche?
13 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in pumpkin night light?
Top complaints mined from reviews: Size-Overall, Charging, Battery Life. The return rate is 1.7%.
When does demand for pumpkin night light peak?
Demand peaks in Jun–Jul–Aug–Sep–Oct; the busiest month runs 32.5× the quietest.
What does it cost to enter the pumpkin night light niche?
Listings span $9.18–$189.19; the average listing price is $44.08 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.