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Pumpkin Night Light

Pumpkin Night Light shows demand growing +777.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 8% of 2,472 Baby Products niches · +13 vs the category median of 44

Market size 6Growth 100Conversion 8Competition 39Returns 80Price range 47Avg price 95Brand share 49Review moat 90Quality gap 98
This niche Category average · 2,472 niches

Is Pumpkin Night Light profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pumpkin Night Light is a $23K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 57/100.

Pumpkin Night Light: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +777.8% over the last 90 days and 0.7% of searches end in a purchase.

$23K

revenue / yr

Units sold / yr3K
Search volume / yr+777.8%80K
Conversion rate0.7%
Avg price$44.08

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 16
Top-5 product click share62%
Open market24%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)9· 2 succeeded
Avg rating3.7★
Avg reviews200

Top Pumpkin Night Light products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

13 rising

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • Weinexra28%
  • Bieye14%
  • Dylviw13%
  • Generic12%
  • MaMiDay8%
  • PETIGL5%

Pumpkin Night Light demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR0.7%Products18Brands13Top 5 Brands76%OOS Rate40.3%Rating3.7★Reviews200Avg BSR#1,929
5K3KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 32.5×

Top Pumpkin Night Light search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pumpkin lamp38K/yr
  • pumpkin night light30K/yr
  • pumpkin nightlight4K/yr
  • halloween pumpkin night light6K/yr
  • pumpkin nightlight with feet2K/yr

What reviews say buyers love and hate about Pumpkin Night Light

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Brightness/Shine/Glow40%

Bright

Quality-Overall11%

Great craftsmanship for the price

Value For Money9%

Worth the money

Charging9%

Lasts long on a charge

Advertised Vs Actual Product5%

Its setting were just as advertised

What buyers complain about

72% of reviews
Size-Overall13%

It is small

Charging10%

Only downside is that it does not hold charge for very long

Battery Life10%

the battery dies extremely quickly

Value For Money9%

Not whatni paid for

Advertised Vs Actual Product8%

not like the pics show

Pumpkin Night Light return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
23%
2Quality-Overall
15%
3Size-Overall
11%
4Paint Quality
11%
5Material Quality
9%

Common Pumpkin Night Light questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pumpkin Night Light 57/100 on Amazon United States — Worth a look. The niche generates $23K/yr across 18 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved +777.8% over the last 90 days.
Search demand for Pumpkin Night Light on Amazon United States peaks in Jun–Jul–Aug–Sep–Oct, where the busiest month runs 32.5× the quietest.