pull ups 5t-6t boys
Worth a lookShows a $3.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$3.9M$3.9M/yr · 822K searches
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$29.73avg listing price — sweet spot $15–$100
Price range
Great$9.96–$50.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad26,656.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pull ups 5t-6t boys is a $3.9M/yr Amazon United States market (822K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
pull ups 5t-6t boys market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- $3.7M–$4.5M
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
0%
- Pull-Ups63%
- Pampers25%
- GoodNites6%
- Boboking5%
- Ninjamas1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pull ups 5t-6t boys search terms
- pull ups 5t-6t492K/yr
- pullups 5t 6t55K/yr
- pull ups 5t36K/yr
- 5t pull ups20K/yr
- huggies pull ups 5t-6t24K/yr
- pulls ups 5t-6t16K/yr
- pull ups 6t17K/yr
- 5t 6t pull ups12K/yr
- 5t pull ups boys22K/yr
- 6t pull ups13K/yr
Top pull ups 5t-6t boys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46-60 lbs) 80 Count
Pull-Ups$42.964.8★39,205 rev
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 5T-6T 84 Count Childrens Potty Underwear (Packaging May Vary)
Pampers$43.804.7★46,279 rev
Pull-Ups Girls Potty Training Pants Size 5T-6T Training Underwear (46+ lbs) 80 Count
Pull-Ups$43.284.8★34,080 rev
Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46+ lbs) 14 Count
Pull-Ups$9.964.8★39,205 rev
Pull-Ups Girls Night-Time Potty Training Pants Size 5T-6T Overnight Training Underwear (46-60 lbs) 44 Ct
Pull-Ups$27.974.7★7,937 rev
Newest
by launch date
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 5T-6T (46+ lbs) 52 Ct
Pull-Ups$35.89776 rev
Pull-Ups Boys Potty Training Pants Size 6T-7T Training Underwear (55-75 lbs) 72 Count
Pull-Ups$45.1539,205 rev
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.71198 rev
Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46-60 lbs) 66 Count
Pull-Ups$33.7039,205 rev
Easy Ups Girls & Boys Potty Training Pants Size 8 (6T7T) 70 Count Bluey Absorbent Training Underwear Up to 100% Leakproof Day and Night Hypoallergenic
Pampers$45.1246,279 rev
Trending
90-day click momentumPull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 5T-6T (46+ lbs) 52 Ct
Pull-Ups$35.894.6★
Boboking Toddler Boys Trainer Dino Underwear Potty Boy Boxer Briefs 5T
Boboking$27.034.3★
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.714.6★
Pull-Ups Boys Potty Training Pants Size 6T-7T Training Underwear (55-75 lbs) 72 Count
Pull-Ups$45.154.8★
Easy Ups Girls & Boys Potty Training Pants Size 7 (5T6T) 15 Count Peppa Pig Absorbent Training Underwear Up to 100% Leakproof Day and Night Hypoallergenic (Packaging May Vary)
Pampers$10.074.7★
What buyers say about pull ups 5t-6t boys
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“Cute and Comfy”
“Work well and doesnt leak”
“Great value”
“The performance has been excellent”
“Easy to put on”
“the design looks familiar”
“It absorbs quite well”
“That feedback loop is genuinely useful for helping toddlers make the connection between the feeling”
“which gives me total peace of mind throughout the day”
What buyers complain about
“Leak city, USA”
“Smell gross”
“Its expensive”
“not very absorbant”
“Im allergic to the scent”
“Wish It Had Velcro Sides”
“Huge”
“My autistic son hates them now because they are too tight”
“Huggies should be ashamed of themselves for their pink tax”
“Didn't work for our toddler's body shape”
Top return reasons
Common questions
- Is pull ups 5t-6t boys profitable to sell on Amazon United States?
- The niche generates $3.9M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pull ups 5t-6t boys niche?
- 5 brands and 51 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pull ups 5t-6t boys?
- Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.5%.
- When does demand for pull ups 5t-6t boys peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pull ups 5t-6t boys niche?
- Listings span $9.96–$50.49; the average listing price is $29.73 (sweet spot $15–$100). The average incumbent carries 26,656 reviews — the moat a new listing must climb.