Princess Night Light

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.4%

Market size, estimated

$69Ka year

Peak month

December2.0× the quietest month

Top search term

princess night light62K searches a year

Listings sell for $18.48 on average, from $6.36 to $42.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.48 that is $2K to $5K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$6.36–$42.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.1%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #542 within Décor. It carries 1,926 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#542in Décor

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,926per listing

Listings tracked

25

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months