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Primally Pure Baby Balm

Fail

The top 5 products take 100% of clicks, so Primally Pure Baby Balm is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$146K/yr38K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Primally Pure Baby Balm against its category

The dotted line is the Baby Products average. Past it, Primally Pure Baby Balm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primally Pure Baby Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Primally Pure Baby Balm 38K times last year and spent an estimated $146K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
11.1%
Market size, estimated
$146Ka year
Top search term
roe biome barrier cream14K searches a year

02 · Price

A sale here is worth $34.39.

Listings sell for $34.39 on average, from $22.13 to $41.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $34.39 that is $17K to $26K a year per listing.

Average price
$34.39inside the $15 to $100 sweet spot
Price range
$22.13–$41.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$17K–$26K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Baby Care. It carries 258 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Baby Care
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
258per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Primally Pure Baby Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Primally Pure Baby Balm search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Primally Pure Baby Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roe biome barrier cream14K/yr
  • primally pure baby balm17K/yr
  • primally pure baby5K/yr
  • roe barrier cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Primally Pure Baby Balm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Allergies”
36%of negative reviews mention “Allergies”
1.9%of orders come back
“Made diaper rash much worse”
A buyer, on “Allergies”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Primally Pure Baby Balm questions

Answered from the same tracked data.