Primally Pure Baby Balm
FailThe top 5 products take 100% of clicks, so Primally Pure Baby Balm is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $146K/yr38K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Primally Pure Baby Balm against its category
The dotted line is the Baby Products average. Past it, Primally Pure Baby Balm is stronger. Inside it, weaker.
Market
The Primally Pure Baby Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Primally Pure Baby Balm 38K times last year and spent an estimated $146K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $146Ka year
- Top search term
- roe biome barrier cream14K searches a year
02 · Price
A sale here is worth $34.39.
Listings sell for $34.39 on average, from $22.13 to $41.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $34.39 that is $17K to $26K a year per listing.
- Average price
- $34.39inside the $15 to $100 sweet spot
- Price range
- $22.13–$41.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $17K–$26K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Baby Care. It carries 258 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Baby Care
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 258per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Primally Pure Baby Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
Demand
Primally Pure Baby Balm search demand
Weekly searches over the year. Pick a range.
Search terms
Top Primally Pure Baby Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roe biome barrier cream14K/yr
- primally pure baby balm17K/yr
- primally pure baby5K/yr
- roe barrier cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Primally Pure Baby Balm
We read the reviews and the return reasons for every product selling here.
“Made diaper rash much worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primally Pure Baby Balm questions
Answered from the same tracked data.









