Pregnancy Pillows

Shoppers searched for this 9.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.8M a year.

Searches, last 12 months

9.1M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

3.4%

Market size, estimated

$10.8Ma year

Peak month

December1.2× the quietest month

Top search term

pregnancy pillow6.8M searches a year

Listings sell for $34.99 on average, from $22.51 to $62.58. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $34.99 that is $700K to $875K a year per listing.

Average price

$34.99inside the $15 to $100 sweet spot

Price range

$22.51–$62.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$700K–$875K

Returns

3.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #10 within Pregnancy & Maternity. It carries 7,972 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#10in Pregnancy & Maternity

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

7,972per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months