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Pregnancy Journal

Maybe

Products sell for $22.32 on average, inside the sweet spot. But the products selling today already average 4.8★, so Pregnancy Journal is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$593K/yr760K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
56%top-5 click share · 16 brands · 21 sellers

Flapen Score

Pregnancy Journal against its category

The dotted line is the Baby Products average. Past it, Pregnancy Journal is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Pregnancy Journal 760K times last year and spent an estimated $593K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months
760K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
3.5%
Market size, estimated
$593Ka year
Peak month
August2.4× the quietest month
Top search term
pregnancy journal520K searches a year

02 · Price

A sale here is worth $22.32.

Listings sell for $22.32 on average, from $11.59 to $40.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $22.32 that is $22K to $28K a year per listing.

Average price
$22.32inside the $15 to $100 sweet spot
Price range
$11.59–$40.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$28K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #176 within Gifts. It carries 1,163 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#176in Gifts
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,163per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pregnancy Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

24%

  • Brand 130%
  • Brand 215%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Pregnancy Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Pregnancy Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy journal520K/yr
  • pregnancy journal for first time moms 202633K/yr
  • my pregnancy journal30K/yr
  • pregnancy scrapbook27K/yr
  • pregnancy journal for first time moms9K/yr
  • pregnancy journal memory book22K/yr
  • pregnancy memory book17K/yr
  • pregnancy book journal7K/yr
  • pregnancy journals for first time moms12K/yr
  • pregnancy diary10K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Journal

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pregnancy Journal questions

Answered from the same tracked data.