pregnancy journal
Worth a lookShows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Great$22.32avg listing price — sweet spot $15–$100
Price range
Great$11.59–$40.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$593K$593K/yr · 760K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,163.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pregnancy journal is a $593K/yr Amazon United States market (760K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pregnancy journal market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $670K–$893K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 12.8%
- Avg brand age
- 33 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
24%
- KeaBabies30%
- Peachly15%
- ZIRI & ZANE13%
- ZICOTO8%
- Lamare5%
- Paper Plan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 2.4×
Top pregnancy journal search terms
- pregnancy journal520K/yr
- pregnancy journal for first time moms 202633K/yr
- my pregnancy journal30K/yr
- pregnancy scrapbook27K/yr
- pregnancy journal for first time moms9K/yr
- pregnancy journal memory book22K/yr
- pregnancy memory book17K/yr
- pregnancy book journal7K/yr
- pregnancy journals for first time moms12K/yr
- pregnancy diary10K/yr
Top pregnancy journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)
KeaBabies$18.404.8★2,369 rev
Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms
Peachly$37.834.8★340 rev
Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms
ZIRI & ZANE$22.464.8★1,992 rev
Pregnancy Journal and Memory Book with Stickers and Keepsake Pocket - Lovely Must Have Gift for First Time Moms to Be - The Perfect Planner to Track Your Little Ones Life-Changing Journey
ZICOTO$13.684.8★1,724 rev
Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)
KeaBabies$18.454.8★1,965 rev
Newest
by launch date
Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake
CV CHARVORIA$24.0523 rev
Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket
Paper Plan$12.83172 rev
Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige
Pearhead$12.7239 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige
Lanpn$19.3975 rev
Pregnancy Journal for First Time Moms 2026 Hardcover Pregnancy Book Pregnancy Scrapbook - Gender Neutral Baby Book Keepsake with Notes Section Photo Pocket &Detailed Prompts
WINTC$11.59107 rev
Trending
90-day click momentumPregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake
CV CHARVORIA$24.054.5★
120 Pages Pregnancy Journal Book - Linen Cover Pregnancy Memory Book - Flat Lay First Time Mom Journal - Pregnancy Gifts for First Time Moms Cream
DUNCAN & STONE PAPER CO.$30.324.7★
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)
KeaBabies$18.564.8★
Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have
Lamare$24.904.7★
Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige
Pearhead$12.724.8★
What buyers say about pregnancy journal
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“elegant design”
“Worth buying”
“It was even better then expected”
“It has so many opportunities to share memories”
“The paper is a good quality”
“gifted they love it”
“Easy to use”
“Durable”
“Love the color and simplicity”
What buyers complain about
“Small”
“It looks much more expensive than it is”
“The pages are thick”
“Reselling used”
“Not much room to write on”
“is that you have to glue or tape on all the photos that you add. minus a half to full star”
“we are gettin a tad tired of EVERYTHING being PINK”
“Im docking two stars because I was expecting the quality the old baby books were years ago”
“Not enough photo space”
“lies flat when open”
Top return reasons
Common questions
- Is pregnancy journal profitable to sell on Amazon United States?
- The niche generates $593K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pregnancy journal niche?
- 16 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in pregnancy journal?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 2.5%.
- When does demand for pregnancy journal peak?
- Demand peaks in Apr–May–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the pregnancy journal niche?
- Listings span $11.59–$40.38; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.