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Pregnancy Box

Maybe

Products sell for $29.45 on average, inside the sweet spot. But shoppers spend an estimated $59K a year here, so Pregnancy Box is a Maybe.

Flapen Score
51
51 / 100
Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44
Market size
$59K/yr108K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
30%top-5 click share · 46 brands · 77 sellers

Flapen Score

Pregnancy Box against its category

The dotted line is the Baby Products average. Past it, Pregnancy Box is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Box market on Amazon at a glance

Shoppers on Amazon United States searched for Pregnancy Box 108K times last year and spent an estimated $59K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
1.9%
Market size, estimated
$59Ka year
Peak month
December2.3× the quietest month
Top search term
pregnancy care package for women18K searches a year

02 · Price

A sale here is worth $29.45.

Listings sell for $29.45 on average, from $8.02 to $64.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.45 that is $0 to $3K a year per listing.

Average price
$29.45inside the $15 to $100 sweet spot
Price range
$8.02–$64.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #6,008 within Gifts. It carries 1,954 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#6,008in Gifts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,954per listing
Listings tracked
68

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pregnancy Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

77

Est. top-5 brand share

46%

Top 20: 80%

Est. top-5 click share

30%

Top 20: 64%

Open market

50%

  • The Honest Company21%
  • Looca8%
  • Lokaheadr6%
  • ELEMENU6%
  • Bump Boxes5%
  • Suhctuptx4%

Demand

Pregnancy Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Pregnancy Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pregnancy care package for women18K/yr
  • postpartum basket16K/yr
  • pregnancy box15K/yr
  • pregnancy gift box12K/yr
  • honest mama10K/yr
  • post partum gift basket8K/yr
  • mom kit5K/yr
  • pregnancy box for first time moms4K/yr
  • pregnancy basket5K/yr
  • care package for mom4K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Box

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
11%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Its small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pregnancy Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data