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Preemie Swaddles 4-7 Lbs

Fail

Shoppers spend an estimated $57K a year here, so Preemie Swaddles 4-7 Lbs is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$57K/yr40K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
52%top-5 click share · 11 brands · 18 sellers

Flapen Score

Preemie Swaddles 4-7 Lbs against its category

The dotted line is the Baby Products average. Past it, Preemie Swaddles 4-7 Lbs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Preemie Swaddles 4-7 Lbs market on Amazon at a glance

Shoppers on Amazon United States searched for Preemie Swaddles 4-7 Lbs 40K times last year and spent an estimated $57K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
5.8%
Market size, estimated
$57Ka year
Peak month
August1.3× the quietest month
Top search term
preemie swaddles 4-7 lbs35K searches a year

02 · Price

A sale here is worth $24.63.

Listings sell for $24.63 on average, from $9.76 to $34.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.63 that is $0 to $2K a year per listing.

Average price
$24.63inside the $15 to $100 sweet spot
Price range
$9.76–$34.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #128 within Bedding. It carries 6,566 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#128in Bedding
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,566per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Preemie Swaddles 4-7 Lbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

7%

  • Brand 124%
  • Brand 224%
  • Brand 324%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Preemie Swaddles 4-7 Lbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Preemie Swaddles 4-7 Lbs

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
38%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Runs big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Preemie Swaddles 4-7 Lbs questions

Answered from the same tracked data.