Preemie Swaddle

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

3.5%

Market size, estimated

$289Ka year

Peak month

July2.3× the quietest month

Top search term

preemie swaddle149K searches a year

Listings sell for $25.11 on average, from $9.76 to $36.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $25.11 that is $6K to $13K a year per listing.

Average price

$25.11inside the $15 to $100 sweet spot

Price range

$9.76–$36.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

5.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #102 within Bedding. It carries 7,027 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#102in Bedding

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

7,027per listing

Listings tracked

37

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months