Preemie Nipples
FailThe top 5 brands take 95% of clicks, so Preemie Nipples is a Fail.
- Flapen Score
- 31 / 100Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 4431
- Market size
- $61K/yr64K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 36 sellers
Flapen Score
Preemie Nipples against its category
The dotted line is the Baby Products average. Past it, Preemie Nipples is stronger. Inside it, weaker.
Market
The Preemie Nipples market on Amazon at a glance
Shoppers on Amazon United States searched for Preemie Nipples 64K times last year and spent an estimated $61K. The top 5 brands take 95% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $61Ka year
- Top search term
- ultra preemie dr brown nipples15K searches a year
02 · Price
A sale here is worth $18.18.
Listings sell for $18.18 on average, from $4.90 to $41.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $18.18 that is $9K to $14K a year per listing.
- Average price
- $18.18inside the $15 to $100 sweet spot
- Price range
- $4.90–$41.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Bottle-Feeding. It carries 6,251 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #289in Bottle-Feeding
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 6,251per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Preemie Nipples products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Browns Natural Flow Preemie Flow Narrow Baby Bottle Silicone Nipple Slowest Flow 0m+ 100% Silicone Bottle Nipple 6 Count(Pack of 1)
- Price
- $10.85
- Rating
- 4.8/5
- Reviews
- 13,702
- Age
- 10y ago

Dr. Browns Ultra-Preemie Narrow Baby Bottle Nipple Specialty Extra Slow Flow Rate 100% Silicone BPA Free 0m+ 6 Pack
- Price
- $11.50
- Rating
- 4.8/5
- Reviews
- 2,450
- Age
- 10y ago

Dr. Browns Accufeed 60 Bottle with Preemie Flow and Level T Nipples 2 oz/60 mL BPA-Free 0m+ 3-Count
- Price
- $18.47
- Rating
- 4.6/5
- Reviews
- 2,357
- Age
- 6y ago

Dr. Browns Natural Flow Level T Narrow Baby Bottle Nipple Newborn Slow Flow 0m+ 100% Silicone 6-Pack
- Price
- $14.04
- Rating
- 4.8/5
- Reviews
- 4,906
- Age
- 6y ago

Dr. Browns Natural Flow Anti-Colic Options+ Narrow Baby Bottle 2 oz/60 mL with Preemie Flow Nipple 0m+ 4 Pack
- Price
- $17.76
- Rating
- 4.8/5
- Reviews
- 52,336
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Little Hero Preemie Baby Romper Ultra-Soft Rayon from Bamboo Lightweight Breathable Neutral (Moss Preemie Bb (3-5lbs))
- Price
- $33.97
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 2y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

The Little Hero Preemie Clothes Girl Newborn Baby Boy Clothes | Baby Girl Newborn Essentials | Ultra-Soft Bamboo Pajamas NICU Baby Onesies (Forest Green Preemie Bb 3-5 lbs)
- Price
- $34.43
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

Avima Baby Preemie Bottle Nipples 6-Pack Standard Neck Extra Slow Flow Size 0 Anti-Colic Preemie Nipple to Reduce Gas & Spit-Up Narrow Neck Bottle Compatible BPA-Free Silicone
- Price
- $11.93
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 11mo ago

Abbott Nutrition Similac Component Nipple System Infant Nipple and Ring R L00079
- Price
- $4.90
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 7y ago
Newest
by launch date
Avima Baby Preemie Bottle Nipples 6-Pack Standard Neck Extra Slow Flow Size 0 Anti-Colic Preemie Nipple to Reduce Gas & Spit-Up Narrow Neck Bottle Compatible BPA-Free Silicone
- Price
- $11.93
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 11mo ago

The Little Hero Preemie Clothes Girl Newborn Baby Boy Clothes | Baby Girl Newborn Essentials | Ultra-Soft Bamboo Pajamas NICU Baby Onesies (Forest Green Preemie Bb 3-5 lbs)
- Price
- $34.43
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

Dr. Browns Preemie Flow Bottle Set Anti-Colic Options+ Baby Bottles with Preemie Flow and Level T Nipples 4oz/120mL 0m+ 3 Pack
- Price
- $17.82
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 1y ago

Lansinoh NaturalWave Baby Bottle Nipples Extra Slow Flow Size XS 0+ Months 4 Count 100% Soft Durable Silicone Made Without BPA BPS Anti-Colic Supports Babys Developing Mouth and Teeth
- Price
- $11.78
- Rating
- 4.7/5
- Reviews
- 686
- Age
- 1y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
36
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
2%
- Dr. Brown's83%
- The Little Hero5%
- Lansinoh3%
- Philips Avent3%
- Momcozy2%
- Avima2%
- Open — no brand owns it (1 brand, 2%)
Demand
Preemie Nipples search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Preemie Nipples search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ultra preemie dr brown nipples15K/yr
- preemie nipples15K/yr
- preemie bottle nipples13K/yr
- dr brown ultra preemie nipple9K/yr
- dr browns ultra preemie flow nipple7K/yr
- preemie nipple3K/yr
- premie nipples2K/yr
Reviews and returns
What reviews say buyers love and hate about Preemie Nipples
We read the reviews and the return reasons for every product selling here.
“They leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Preemie Nipples questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









