Preemie Diapers

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

592K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

11.0%

Market size, estimated

$2.0Ma year

Peak month

December1.4× the quietest month

Top search term

preemie diapers387K searches a year

Listings sell for $30.74 on average, from $11.38 to $57.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $30.74 that is $77K to $92K a year per listing.

Average price

$30.74inside the $15 to $100 sweet spot

Price range

$11.38–$57.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$77K–$92K

Returns

2.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Diapering. It carries 6,852 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#102in Diapering

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

6,852per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months