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Preemie Bottles

Fail

The top 5 brands take 100% of clicks, so Preemie Bottles is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$240K/yr234K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
79%top-5 click share · 4 brands · 20 sellers

Flapen Score

Preemie Bottles against its category

The dotted line is the Baby Products average. Past it, Preemie Bottles is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Preemie Bottles market on Amazon at a glance

Shoppers on Amazon United States searched for Preemie Bottles 234K times last year and spent an estimated $240K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
6.3%
Market size, estimated
$240Ka year
Peak month
July1.3× the quietest month
Top search term
preemie bottles64K searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $9.00 to $24.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $16.35 that is $16K to $20K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$9.00–$24.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Bottle-Feeding. It carries 10,717 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Bottle-Feeding
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
10,717per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Preemie Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 36%
  • Brand 43%

Demand

Preemie Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Preemie Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • preemie bottles64K/yr
  • dr brown preemie bottles32K/yr
  • 2 oz baby bottles20K/yr
  • 2oz baby bottles17K/yr
  • dr browns preemie bottles16K/yr
  • preemie bottle8K/yr
  • dr brown bottles preemie7K/yr
  • 2 oz baby bottles newborn8K/yr
  • dr brown bottles preemie nipple9K/yr
  • 2oz baby bottles newborn8K/yr

Reviews and returns

What reviews say buyers love and hate about Preemie Bottles

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Leak-Proof”
3.8%of orders come back
“They leak”
A buyer, on “Leak-Proof”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Preemie Bottles questions

Answered from the same tracked data.