Potty Training Toys

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

319K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

4.3%

Market size, estimated

$213Ka year

Peak month

August2.2× the quietest month

Top search term

potty training toys59K searches a year

Listings sell for $15.52 on average, from $4.61 to $35.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.52 that is $4K to $8K a year per listing.

Average price

$15.52inside the $15 to $100 sweet spot

Price range

$4.61–$35.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #91 within Potty Training. It carries 2,597 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#91in Potty Training

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,597per listing

Listings tracked

48

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months