Is potty training stickers profitable to sell on Amazon United States?

The niche generates $90K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the potty training stickers niche?

24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in potty training stickers?

Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.

When does demand for potty training stickers peak?

Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the potty training stickers niche?

Listings span $4.97–$18.62; the average listing price is $9.58 (sweet spot $15–$100). The average incumbent carries 1,009 reviews — the moat a new listing must climb.

potty training stickers

Worth a look

Shows low returns (1.1%), but a small market ($90K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,009.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.58

avg listing price — sweet spot $15–$100

Price range

Okay$4.97–$18.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 116K searches

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, potty training stickers is a $90K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

potty training stickers market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $77K–$96K; units × avg price
Conversion rate: 8.1%
Avg BSR: #309
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.2%
Avg brand age: 39 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

42%

Top 20: 87%

Open market

35%

Hadley Designs16%
Geyee16%
Nestcode12%
Bluey8%
Hosomono7%
COZY GREENS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top potty training stickers search terms

potty training stickers73K/yr -5.5%6.5% conv.
potty stickers28K/yr -2.2%5.1% conv.
stickers for potty training10K/yr +3.5%5.6% conv.
potty training sticker5K/yr -3.5%6.2% conv.

All search terms

Top potty training stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1000 PCS Teacher Stickers for Kids - 16 Specialized Designs for Teachers & Elementary School - Potty Training & Motivational Stickers

Nestcode$4.994.7★399 rev

Bluey Potty Training Stickers Set - Bundle with Over 295 Reward Stickers for Toddlers Plus Door Hanger | Cartoon Bluey Party Favors

Bluey$7.864.6★92 rev

Hadley Designs Potty Training Chart for Toddlers Girls -10 Sticker Potty Chart for Toddlers Girls 8.5x11 Potty Training Sticker Charts for Toilet Success Unicorn Toddler Reward Chart for Kids

Hadley Designs$12.794.7★1,286 rev

Geyee 24 Pcs Potty Training Targets Potty Training Stickers You Pee on Toilet Reveal Stickers Reusable Pee Decals Color Changing Seat Toilet Targets for Boys Girls Kids Use(Animal)

Geyee$10.424.4★578 rev

1150 Pieces Poop Pee Stickers for Potty Training Poop Pee Sticker Party Favor Decorations Teachers Journal Scrapbooking Kids Party Supplies(pee12)

Hosomono$9.994.8★25 rev

Newest

by launch date

ZICOTO Fun Potty Training Chart with Stickers for Girls - Motivating Unicorn Rewards System with Stickers for Toddler Potty Training - Easy to Use Potty Training Poster That Kids Love

ZICOTO$5.3676 rev

7mo ago

Hot Wheels Potty Training Stickers Bundle - Over 295 Monster Truck Reward Stickers for Toddlers Boys Kids | Hot Wheels Party Favors

Hot Wheels$7.3121 rev

7mo ago

Disney Cars Potty Training Stickers Bundle - Over 295 Reward Stickers for Toddlers Featuring Lightning McQueen Jackson Storm Cruz Ramirez More | Disney Cars Party Favors

Disney$7.0851 rev

9mo ago

1150 Pieces Poop Pee Stickers for Potty Training Poop Pee Sticker Party Favor Decorations Teachers Journal Scrapbooking Kids Party Supplies(pee12)

Hosomono$9.9925 rev

10mo ago

Unicorn Potty Training Chart for Toddlers 10 Potty Training Sticker Charts with 280 Reward Stickers Potty Reward Chart Sticker Chart for Kids Potty Toilet Training Aid for Boys Girls

EUUBIRD$6.3960 rev

12mo ago

What buyers say about potty training stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Fun and engaging”

Quality-Overall14%

“Good Quality”

Value For Money11%

“Definitely worth the price”

Ease Of Use10%

“Easy to use”

Adhesion/Stickiness7%

“stickers easy to use”

Advertised Vs Actual Product6%

“Exactly what I wanted”

Design-Overall4%

“Love the designs as well”

Size-Overall4%

“they are a good size”

Color3%

“It is colorful”

Durability3%

“They held up well for the whole month”

What buyers complain about

Size-Overall20%

“The stickers are a little smaller than I thought”

Value For Money13%

“thought they were overpriced”

Color11%

“the color slowly comes off”

Adhesion/Stickiness9%

“not enough adhesion”

Quality-Overall4%

“cheap”

Functionality-Overall4%

“Doesnt work”

Product Condition3%

“it didnt seem to be brand new”

Hard Feel3%

“It was a difficult time”

Ease Of Use3%

“Unusable”

Advertised Vs Actual Product3%

“Misleading”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product13%

Functionality-Overall10%

Adhesion/Stickiness9%

Value For Money7%

Quality-Overall6%

Age Suitability4%

Product Condition2%

Color2%

Certifications2%

Common questions

Is potty training stickers profitable to sell on Amazon United States?: The niche generates $90K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the potty training stickers niche?: 24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in potty training stickers?: Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.
When does demand for potty training stickers peak?: Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the potty training stickers niche?: Listings span $4.97–$18.62; the average listing price is $9.58 (sweet spot $15–$100). The average incumbent carries 1,009 reviews — the moat a new listing must climb.