Potty Training Seat with Step Stool Ladder

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $918K a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

6.1%

Market size, estimated

$918Ka year

Peak month

January1.4× the quietest month

Top search term

toddler toilet seat with steps89K searches a year

Listings sell for $29.35 on average, from $20.10 to $37.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $29.35 that is $22K to $29K a year per listing.

Average price

$29.35inside the $15 to $100 sweet spot

Price range

$20.10–$37.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

2.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #24 within Potty Training. It carries 5,160 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

13.0%

Average rank

#24in Potty Training

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,160per listing

Listings tracked

28

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months