potty training prizes
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Price range
Good$4.61–$35.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$213K$213K/yr · 319K searches
Review moat
Okay2,597.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, potty training prizes is a $213K/yr Amazon United States market (319K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
potty training prizes market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $194K–$233K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.8%
- Avg brand age
- 40 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
55
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
33%
Top 20: 75%
Open market
48%
- LIL ADVENTS16%
- Etuwoe11%
- Wizzy Fizzies10%
- Ms. Rachel8%
- Zollipops4%
- TwCare4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +1.4% search growth over the last 90 days.Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.7×
Top potty training prizes search terms
- potty training toys59K/yr
- potty training prizes47K/yr
- potty training toy23K/yr
- potty training treats for toddlers22K/yr
- potty training prizes for toddler girls17K/yr
- potty training prizes for toddler boys16K/yr
- potty training toys for boys21K/yr
- potty toys16K/yr
- potty prizes14K/yr
- potty training toys for girls17K/yr
Top potty training prizes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wizzy Fizzies Potty Training Rewards Toilet Fizzies Non-Food STEM-Based Method that uses Imagination Play 60 Colorful Stars Non-Toxic Girls & Boys Fun Things for Kids & Parents
Wizzy Fizzies$18.624.2★276 rev
Ms. Rachel Potty Time with Bean 11 Plush Teddy Bear with Play Toilet & Accessories Toddler Toys for Girls & Boys for Ages 18 Months to 3+
Ms. Rachel$23.004.8★1,220 rev
Potty Training Reward System - 14PC Wooden Stacking Blocks with Car and Truck Themed Montessori Behavior System Advent Calendar for Toddlers 18M+ Boys Girls by Lil Advents
LIL ADVENTS$24.144.6★1,225 rev
Etuwoe Potty Training Watch for Toddler Girls: Adjustable Volume Potty Watches for Kids Water Resistant Toilet Timer Alarm Unicorn Toddler Watch 1-3 Birthday Gifts for 2 3 4 Year Old Girl(Pink)
Etuwoe$17.494.2★523 rev
Zollipops Clean Teeth Lollipops - AntiCavity Sugar Free Candy for a Healthy Smile Great for Kids Diabetics and Keto Diet. Natural Fruit Variety 3.1 Ounce
Zollipops$4.614.6★19,237 rev
Newest
by launch date
Fizzy Stars Potty Training Toilet Stars Educational Reward Potty Training Toddler Potty Potty Trainer Potty Training Supplies Potty Training Essentials Easy Potty Training
FIZZY STARS$12.8874 rev
160 Pcs Fidget Toys Party Favors Pack Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
TwCare$11.621,183 rev
Etuwoe Potty Training Watch and Board Book for Toddler Girls: Adjustable Volume Potty Watches for Kids Water Resistant Toilet Timer Alarm Unicorn Toddler Watch Gifts for 1 2 3 4 5 Year Old Girl (Pink)
Etuwoe$23.0873 rev
Etuwoe Potty Training Watch and Board Book for Kids: Water Resistant Potty Watches for Toddler Boys Rechargeable Toilet Reminder Dinosaur Toddler Watch 1-3 Birthday Gifts for 2 3 4 Year Old Boy (Blue)
Etuwoe$22.8173 rev
Etuwoe Potty Training Watch for Toddler Girls: Adjustable Volume Potty Watches for Kids Water Resistant Toilet Timer Alarm Unicorn Toddler Watch 1-3 Birthday Gifts for 2 3 4 Year Old Girl(Pink)
Etuwoe$17.49523 rev
Trending
90-day click momentumEtuwoe Potty Training Watch and Board Book for Kids: Water Resistant Potty Watches for Toddler Boys Rechargeable Toilet Reminder Dinosaur Toddler Watch 1-3 Birthday Gifts for 2 3 4 Year Old Boy (Blue)
Etuwoe$22.814.4★
Etuwoe Potty Training Watch and Board Book for Toddler Girls: Adjustable Volume Potty Watches for Kids Water Resistant Toilet Timer Alarm Unicorn Toddler Watch Gifts for 1 2 3 4 5 Year Old Girl (Pink)
Etuwoe$23.084.4★
160 Pcs Fidget Toys Party Favors Pack Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
TwCare$11.624.3★
Boboking Boys Training Toddler Underwear Truck Potty Briefs For Boys Size 3
Boboking$21.024.6★
Etuwoe Potty Training Watch for Toddler Girls: Adjustable Volume Potty Watches for Kids Water Resistant Toilet Timer Alarm Unicorn Toddler Watch 1-3 Birthday Gifts for 2 3 4 Year Old Girl(Pink)
Etuwoe$17.494.2★
What buyers say about potty training prizes
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and engaging”
“Cute products,”
“Best money spent”
“Best gift”
“Great size”
“Just as advertised”
“Easy to use”
“soft and fluffy”
“Vibrant colors”
“Great for my kids treasure box”
What buyers complain about
“Super small”
“Not as good quality as I expected”
“unfortunately more expensive”
“False advertising”
“not durable”
“It has an odd smell”
“Leaked”
“Only some of the colors came off”
“sticky”
“Kind of Boring”
Top return reasons
Common questions
- Is potty training prizes profitable to sell on Amazon United States?
- The niche generates $213K/yr across 48 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the potty training prizes niche?
- 36 brands and 55 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in potty training prizes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.2%.
- When does demand for potty training prizes peak?
- Demand peaks in Jan–Feb–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the potty training prizes niche?
- Listings span $4.61–$35.93; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 2,597 reviews — the moat a new listing must climb.