Potty Training for Girls

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months

369K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

3.1%

Market size, estimated

$225Ka year

Peak month

July1.9× the quietest month

Top search term

potty training essentials for boys60K searches a year

Listings sell for $19.90 on average, from $5.98 to $35.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.90 that is $2K to $5K a year per listing.

Average price

$19.90inside the $15 to $100 sweet spot

Price range

$5.98–$35.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #24 within Potty Training. It carries 4,872 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#24in Potty Training

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,872per listing

Listings tracked

71

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

44 months