Potty Training Doll

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

7.7%

Market size, estimated

$113Ka year

Peak month

December2.1× the quietest month

Top search term

elmo potty39K searches a year

Listings sell for $21.24 on average, from $4.26 to $32.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $21.24 that is $11K to $16K a year per listing.

Average price

$21.24inside the $15 to $100 sweet spot

Price range

$4.26–$32.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

3.3%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #77 within Potty Training. It carries 2,790 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#77in Potty Training

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,790per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months