potty toys
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.29avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.75–$36.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,057avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 71K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, potty toys is a $94K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
potty toys market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #2,005
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.9%
- Avg brand age
- 44 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
33
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
11%
- Ms. Rachel53%
- Ms Rachel x SR21%
- Etuwoe6%
- Bright Starts3%
- Wizzy Fizzies3%
- Sesame Street3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -17.1% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 2.1×
Top potty toys search terms
- ms rachel potty43K/yr
- potty toys16K/yr
- potty toy8K/yr
- potty toys for toddlers 1-34K/yr
- ms rachel potty time with bean toy84/yr
Top potty toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ms. Rachel 2-in-1 Playtime Floor Potty Trainer With Sound - Stage 1 Training - Removable Potty Seat for Stage 2 Training - 6 Ms. Rachel Sounds and Music - Storage - Removable Parts for Easy Cleaning
Ms. Rachel$29.344.7★260 rev
Ms. Rachel Potty Time with Bean 11 Plush Teddy Bear with Play Toilet & Accessories Toddler Toys for Girls & Boys for Ages 18 Months to 3+
Ms. Rachel$23.004.8★1,220 rev
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-060
Ms Rachel x SR$36.484.8★9 rev
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080
Ms Rachel x SR$35.364.8★9 rev
Exclusive 7-Pack Potty Training Pants with Stickers and Success Tracking Chart 2T-4T
Ms. Rachel$21.965.0★18 rev
Newest
by launch dateMs Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-050
Ms Rachel x SR$33.259 rev
Exclusive 7-Pack Potty Training Pants with Stickers and Success Tracking Chart 2T-4T
Ms. Rachel$21.9618 rev
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-060
Ms Rachel x SR$36.489 rev
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080
Ms Rachel x SR$35.369 rev
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-100
Ms Rachel x SR$35.659 rev
Trending
90-day click momentumMs Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-080
Ms Rachel x SR$35.364.8★
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-100
Ms Rachel x SR$35.654.8★
Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-060
Ms Rachel x SR$36.484.8★
Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-030
Ms Rachel x SR$29.334.9★
Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-070
Ms Rachel x SR$28.994.9★
What buyers say about potty toys
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Good quality toy”
“Perfect size”
“Easy to use”
“easy to find to clean up”
“Worth it”
“Doesnt leak”
“It is as advertised”
“Vibrant colors”
“She loves the sounds it makes”
What buyers complain about
“Sizing is off”
“Its leaks”
“Not as good quality as I expected”
“thought they were overpriced”
“Not sturdy”
“The plastic ball isn't durable”
“had weird brown specs on it”
“Difficult to clean”
“Used Product”
“Not exactly toddler friendly”
Top return reasons
Common questions
- Is potty toys profitable to sell on Amazon United States?
- The niche generates $94K/yr across 24 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the potty toys niche?
- 13 brands and 33 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in potty toys?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 2.1%.
- When does demand for potty toys peak?
- Demand peaks in Mar–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the potty toys niche?
- Listings span $6.75–$36.48; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 2,057 reviews — the moat a new listing must climb.