Potty Toys

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

5.6%

Market size, estimated

$94Ka year

Peak month

March2.1× the quietest month

Top search term

ms rachel potty43K searches a year

Listings sell for $23.29 on average, from $6.75 to $36.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $23.29 that is $12K to $17K a year per listing.

Average price

$23.29inside the $15 to $100 sweet spot

Price range

$6.75–$36.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$12K–$17K

Returns

2.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,005 within Potty Training. It carries 2,057 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#2,005in Potty Training

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,057per listing

Listings tracked

24

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months