potty steps
Worth a lookShows a sweet-spot price point ($23.42 avg), but a small market ($38K/yr) keeps it on the watch list.
Avg price
Incredible$23.42avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$9.51–$36.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,404.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, potty steps is a $38K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
potty steps market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$59K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.8%
- Avg brand age
- 34 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
40
Top-5 brand share
43%
Top 20: 88%
Top-5 click share
32%
Top 20: 70%
Open market
51%
- Forbena11%
- RABB 1ST9%
- SKYROKU9%
- Dreambaby7%
- Handy Laundry6%
- PRIMLECT6%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -27.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top potty steps search terms
- potty steps15K/yr
- potty step10K/yr
- potty training steps8K/yr
- folding stool for kids5K/yr
Top potty steps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Forbena Potty Training Toilet Seat with Step Stool Ladder Toddler Kids Potty Seat for Boys Girls Non Slip Foldable Toilet Training Seat with Soft Cushion Comfortable Handles (White-Grey)
Forbena$25.774.6★1,470 rev
SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
SKYROKU$32.734.5★19,193 rev
Dreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
Dreambaby$12.834.7★10,728 rev
Potty Training Seat Primlect Upgrade Ultra-Stable Toddler Toilet Seat for Kids Boys Girls 2 in 1 Potty Training Toilet with Step Stool Adjustable Seat and Ladder Non-Slip Pad Splash Guard (Grey)
PRIMLECT$33.314.5★3,085 rev
HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)
HBTower$23.014.4★627 rev
Newest
by launch date
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
Rcemlip$10.20531 rev
HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)
HBTower$23.01627 rev
SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
SKYROKU$33.2119,193 rev
Wooden 2 Step Stool for Kids Bathroom Sink Foldable Anti-Slip 2-Step for Toilet Potty Training Child Stepping Stool for Kitchen Nursery Bedroom Sturdy Non Slip Adult Stool for Closet Grey
Joothlin$34.11284 rev
COOSEYA Potty Training Toilet with Step Stool Ladder Toddler Kids Potty Training Seat for Boys Girls Foldable Non-Slip Toilet Toddler Seat Splash Guard Soft Cushion Safety Handles (Grey)
COOSEYA$23.15740 rev
Trending
90-day click momentumSquatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
Rcemlip$10.204.4★
Handy Laundry Folding Step Stool - Sturdy Enough Collapsible Stool to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Black - 9 Inch)
Handy Laundry$11.524.7★
Handy Laundry Folding Lightweight Step Stool - Sturdy Enough to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Pink - 9 Inch)
Handy Laundry$12.984.7★
Wooden 2 Step Stool for Kids Bathroom Sink Foldable Anti-Slip 2-Step for Toilet Potty Training Child Stepping Stool for Kitchen Nursery Bedroom Sturdy Non Slip Adult Stool for Closet Grey
Joothlin$34.114.3★
ACSTEP Folding Step Stool 9 Inch Sturdy Collapsible Kitchen Step Stool Foldable for Kids Toddlers & Adults Non Slip Lightweight Foot Stools with Handle Holds 300 lbs Ideal for Bathroom Bedroom
ACSTEP$10.014.6★
What buyers say about potty steps
What buyers praise and complain about, mined from review topics.What buyers love
“Feels sturdy”
“Ease of use”
“Amazing quality, easy to put together”
“Fits our toilet perfectly”
“As Described”
“Great deal”
“Easy to install”
“The chair is lightweight”
“the material feels durable”
“Very comfortable”
What buyers complain about
“Awkward Fit”
“Flimsy plastic”
“Falling apart”
“Not the expected quality”
“A pain to put together”
“So hard to turn”
“Slip and Fall”
“its not that stable”
“Was sent a used one”
“Leaks urine”
Top return reasons
Common questions
- Is potty steps profitable to sell on Amazon United States?
- The niche generates $38K/yr across 54 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the potty steps niche?
- 35 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in potty steps?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 2.5%.
- When does demand for potty steps peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the potty steps niche?
- Listings span $9.51–$36.20; the average listing price is $23.42 (sweet spot $15–$100). The average incumbent carries 11,404 reviews — the moat a new listing must climb.