Potty Steps
MaybeProducts sell for $23.42 on average, inside the sweet spot. But shoppers spend an estimated $38K a year here, so Potty Steps is a Maybe.
- Flapen Score
- 50 / 100Top 25% of 2,472 Baby Products niches · +6 vs the category median of 4450
- Market size
- $38K/yr38K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 32%top-5 click share · 35 brands · 40 sellers
Flapen Score
Potty Steps against its category
The dotted line is the Baby Products average. Past it, Potty Steps is stronger. Inside it, weaker.
Market
The Potty Steps market on Amazon at a glance
Shoppers on Amazon United States searched for Potty Steps 38K times last year and spent an estimated $38K. The top 5 brands take 43% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $38Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- potty steps15K searches a year
02 · Price
A sale here is worth $23.42.
Listings sell for $23.42 on average, from $9.51 to $36.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.42 that is $0 to $2K a year per listing.
- Average price
- $23.42inside the $15 to $100 sweet spot
- Price range
- $9.51–$36.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #16 within Furniture. It carries 11,404 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #16in Furniture
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 11,404per listing
- Listings tracked
- 54
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Potty Steps products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Forbena Potty Training Toilet Seat with Step Stool Ladder Toddler Kids Potty Seat for Boys Girls Non Slip Foldable Toilet Training Seat with Soft Cushion Comfortable Handles (White-Grey)
- Price
- $25.77
- Rating
- 4.6/5
- Reviews
- 1,470
- Age
- 2y ago

SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
- Price
- $32.73
- Rating
- 4.5/5
- Reviews
- 19,193
- Age
- 2y ago

Dreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 10,728
- Age
- 10y ago

Potty Training Seat Primlect Upgrade Ultra-Stable Toddler Toilet Seat for Kids Boys Girls 2 in 1 Potty Training Toilet with Step Stool Adjustable Seat and Ladder Non-Slip Pad Splash Guard (Grey)
- Price
- $33.31
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 3y ago

HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)
- Price
- $23.01
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
- Price
- $10.20
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 8mo ago

Handy Laundry Folding Step Stool - Sturdy Enough Collapsible Stool to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Black - 9 Inch)
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 83,303
- Age
- 10y ago

Handy Laundry Folding Lightweight Step Stool - Sturdy Enough to Support Adults - Opens Easy with One Flip - Great for Kitchen Bathroom or Bedroom (Pink - 9 Inch)
- Price
- $12.98
- Rating
- 4.7/5
- Reviews
- 83,303
- Age
- 3y ago

Wooden 2 Step Stool for Kids Bathroom Sink Foldable Anti-Slip 2-Step for Toilet Potty Training Child Stepping Stool for Kitchen Nursery Bedroom Sturdy Non Slip Adult Stool for Closet Grey
- Price
- $34.11
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago

ACSTEP Folding Step Stool 9 Inch Sturdy Collapsible Kitchen Step Stool Foldable for Kids Toddlers & Adults Non Slip Lightweight Foot Stools with Handle Holds 300 lbs Ideal for Bathroom Bedroom
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 18,659
- Age
- 5y ago
Newest
by launch date
Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip
- Price
- $10.20
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 8mo ago

HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)
- Price
- $23.01
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 11mo ago

SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
- Price
- $33.21
- Rating
- 4.5/5
- Reviews
- 19,193
- Age
- 1y ago

Wooden 2 Step Stool for Kids Bathroom Sink Foldable Anti-Slip 2-Step for Toilet Potty Training Child Stepping Stool for Kitchen Nursery Bedroom Sturdy Non Slip Adult Stool for Closet Grey
- Price
- $34.11
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago

COOSEYA Potty Training Toilet with Step Stool Ladder Toddler Kids Potty Training Seat for Boys Girls Foldable Non-Slip Toilet Toddler Seat Splash Guard Soft Cushion Safety Handles (Grey)
- Price
- $23.15
- Rating
- 4.4/5
- Reviews
- 740
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
35 falling
Sellers
40
Est. top-5 brand share
43%
Top 20: 88%
Est. top-5 click share
32%
Top 20: 70%
Open market
51%
- Forbena11%
- RABB 1ST9%
- SKYROKU9%
- Dreambaby7%
- Handy Laundry6%
- PRIMLECT6%
Demand
Potty Steps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Potty Steps search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- potty steps15K/yr
- potty step10K/yr
- potty training steps8K/yr
- folding stool for kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Potty Steps
We read the reviews and the return reasons for every product selling here.
“Awkward Fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Potty Steps questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








