potty advent calendar for toddlers
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.55avg listing price — sweet spot $15–$100
Price range
Great$8.02–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,789.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, potty advent calendar for toddlers is a $31K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
potty advent calendar for toddlers market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #5,566
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 5.1%
- Avg brand age
- 40 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
34
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
6%
- LIL ADVENTS47%
- Peppa Pig29%
- Paper Projects7%
- Crocs4%
- Beach Kids4%
- POTTY TIME3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top potty advent calendar for toddlers search terms
- potty training advent calendar8K/yr
- peppa pig potty training7K/yr
- peppa pig potty6K/yr
- potty advent calendar for toddlers5K/yr
- potty time adventures4K/yr
- lil advents potty time586/yr
- lil advents potty time adventures301/yr
Top potty advent calendar for toddlers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peppa Pig Potty Training Pants Multipack
Peppa Pig$20.144.8★8,801 rev
Potty Training Reward System - 14PC Wooden Stacking Blocks with Car and Truck Themed Montessori Behavior System Advent Calendar for Toddlers 18M+ Boys Girls by Lil Advents
LIL ADVENTS$24.144.6★1,225 rev
LIL ADVENTS Potty TIME Adventures Toddler Potty Training Sticker Chart Advent Calendar for Toddler Blind Box Potty Reward Chart 14 Wooden Stacking Block Toys Activity Board My Little Pony Toys
LIL ADVENTS$15.064.7★238 rev
LIL ADVENTS Potty Training Reward System - 14PC Wooden Stacking Blocks with Dinosaur Themed Montessori Behavior System Advent Calendar for Toddlers 18M+ Boys Girls
LIL ADVENTS$24.084.8★1,238 rev
Potty Training Reward System - 14PC Wooden Stacking Blocks with Farm Animal Themed Montessori Behavior System Advent Calendar for Toddlers 18M+ Boys Girls by Lil Advents
LIL ADVENTS$24.134.8★1,000 rev
Newest
by launch date
John Deere Mini Movers Advent Calendar - Kids 2026 Christmas Advent Calendar 24 Days of Surprises Holiday Countdown Calendar Gifts for Toddlers Toy Cars Playlet Birthday Vacation Back to School Potty Training Rewards
John Deere$30.6922 rev
Peppa Pig Georges Party Advent Calendar with 24 Surprise Toys and Stickers Including 5 Figures Preschool Toys for Girls and Boys 3 and Up (Amazon Exclusive)
Peppa Pig$15.13373 rev
Peppa Pig Soft Potty Training Toilet Seat Baby Potty Training Safe Easy to Clean
Peppa Pig$15.4982 rev
Play-Doh Advent Calendar for Kids 3+ 14 Days to Birthday Vacation Party Back to School & More Surprise Arts & Crafts Activities 26 Accessories & 17 Colors (Amazon Exclusive)
Play-Doh$8.73308 rev
Fizzy Stars-Speed Up Potty Training Educational Reward Potty Training Toddler Potty Potty Trainer Potty Training Supplies Potty Training Essentials Easy Potty Training
FIZZY STARS$19.61129 rev
Trending
90-day click momentumJohn Deere Mini Movers Advent Calendar - Kids 2026 Christmas Advent Calendar 24 Days of Surprises Holiday Countdown Calendar Gifts for Toddlers Toy Cars Playlet Birthday Vacation Back to School Potty Training Rewards
John Deere$30.694.8★
Potty Time Kids Potty Training Watch - Purple Unisex 1 Count Water-Resistant 30/60/90 Min Timer Music & Lights Reminder
POTTY TIME$20.244.2★
Crocs Kids Unisex Classic Peppa Pig Clogs (Toddler) Multi 4 Medium
Crocs$35.584.8★
Crocs Kids Unisex Classic Peppa Pig Clogs (Toddler) Multi 5 Medium
Crocs$35.954.8★
Peppa Pig Potty Training Pants Multipack
Peppa Pig$20.114.8★
What buyers say about potty advent calendar for toddlers
What buyers praise and complain about, mined from review topics.What buyers love
“Great for potty training”
“The quality is pretty solid overall”
“Good price”
“Perfect gift for children”
“Fit very well”
“The color is so cute”
“Easy to use”
“make colute flushing sound”
“Cute and durable”
“which I like because this is something I clean 100 times a day”
What buyers complain about
“Might not fit”
“Falls apart super easily”
“Can not fit together”
“Cheap made”
“This seems like something that should cost $9.99 and not $24.99”
“Cheap materials”
“It makes a flushing noise when you hit the handle”
“Too flimsy”
“definitely some melt downs”
“Kind of boring”
Top return reasons
Common questions
- Is potty advent calendar for toddlers profitable to sell on Amazon United States?
- The niche generates $31K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the potty advent calendar for toddlers niche?
- 11 brands and 34 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in potty advent calendar for toddlers?
- Top complaints mined from reviews: Size-Overall, Durability, Assembly/Installation. The return rate is 2.4%.
- When does demand for potty advent calendar for toddlers peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the potty advent calendar for toddlers niche?
- Listings span $8.02–$35.95; the average listing price is $20.55 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.