Portable Changing Pad

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $517K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

2.1%

Market size, estimated

$517Ka year

Peak month

January1.4× the quietest month

Top search term

portable changing pad492K searches a year

Listings sell for $14.76 on average, from $4.91 to $25.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $14.76 that is $11K to $15K a year per listing.

Average price

$14.76under the $15 to $100 sweet spot

Price range

$4.91–$25.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

2.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #24 within Diapering. It carries 2,171 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#24in Diapering

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

2,171per listing

Listings tracked

38

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months