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Portable Baby Bed

Fail

Buyers convert on only 0.4% of searches, so Portable Baby Bed is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$281K/yr777K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
62%top-5 click share · 8 brands · 36 sellers

Flapen Score

Portable Baby Bed against its category

The dotted line is the Baby Products average. Past it, Portable Baby Bed is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Baby Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Baby Bed 777K times last year and spent an estimated $281K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
777K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
0.4%
Market size, estimated
$281Ka year
Peak month
June1.5× the quietest month
Top search term
baby delight bassinet192K searches a year

02 · Price

A sale here is worth $100.27.

Listings sell for $100.27 on average, from $29.03 to $164.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $100.27 that is $25K to $50K a year per listing.

Average price
$100.27above the $15 to $100 sweet spot
Price range
$29.03–$164.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$25K–$50K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #48 within Furniture. It carries 2,719 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
5.4%
Average rank
#48in Furniture
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,719per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Portable Baby Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • Brand 181%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Portable Baby Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Portable Baby Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby delight bassinet192K/yr
  • portable baby bed128K/yr
  • bed bassinet69K/yr
  • baby travel bed69K/yr
  • travel baby bed58K/yr
  • travel bed for baby37K/yr
  • bassinet for bed26K/yr
  • infant travel bed22K/yr
  • baby delight beside me dreamer bassinet16K/yr
  • bed sharing bassinet20K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Baby Bed

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Portability”
8%of negative reviews mention “Size-Overall”
8.0%of orders come back
“Too Large”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Portable Baby Bed questions

Answered from the same tracked data.