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Porch Camera

Fail

Shoppers spend an estimated $55K a year here, so Porch Camera is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$55K/yr51K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
80%top-5 click share · 7 brands · 18 sellers

Flapen Score

Porch Camera against its category

The dotted line is the Baby Products average. Past it, Porch Camera is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porch Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Porch Camera 51K times last year and spent an estimated $55K. The top 5 brands take 51% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
4.2%
Market size, estimated
$55Ka year
Peak month
July4.5× the quietest month
Top search term
puppy cameras with iphone app22K searches a year

02 · Price

A sale here is worth $25.58.

Listings sell for $25.58 on average, from $12.42 to $47.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.58 that is $3K to $6K a year per listing.

Average price
$25.58inside the $15 to $100 sweet spot
Price range
$12.42–$47.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Safety. It carries 12,520 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Safety
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
12,520per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Porch Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

18

Top-5 brand share

51%

Top 20: 60%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (1 brand, 9%)

Demand

Porch Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Porch Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy cameras with iphone app22K/yr
  • animal camera14K/yr
  • dog crate camera10K/yr
  • dog nanny cam3K/yr
  • conico wireless camera602/yr

Reviews and returns

What reviews say buyers love and hate about Porch Camera

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
22%of negative reviews mention “Connectivity-Overall”
4.8%of orders come back
“Constantly disconnects”
A buyer, on “Connectivity-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Porch Camera questions

Answered from the same tracked data.