- Flapen Score
- 26 / 100Ranks 2,348 of 2,472 Baby Products niches · −18 vs the category median of 4426
- Market size
- $334K/yr135K searches / yr
- 90-day growth
- -36.7%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 6 sellers
Flapen Score
Plufl against its category
The dotted line is the Baby Products average. Past it, Plufl is stronger. Inside it, weaker.
Market
The Plufl market on Amazon at a glance
Shoppers on Amazon United States searched for Plufl 135K times last year and spent an estimated $334K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -36.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $334Ka year
- Top search term
- plufl41K searches a year
02 · Price
A sale here is worth $179.67.
Listings sell for $179.67 on average, from $62.58 to $286.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $179.67 that is $18K to $45K a year per listing.
- Average price
- $179.67above the $15 to $100 sweet spot
- Price range
- $62.58–$286.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $18K–$45K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Pregnancy & Maternity. It carries 4,435 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #366in Pregnancy & Maternity
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 4,435per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Plufl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 24%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Plufl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.0× · 7 of 12 months tracked
Search terms
Top Plufl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plufl41K/yr
- plufl human dog bed15K/yr
- plufl hugl cooling body pillow9K/yr
- hugl cooling body pillow28K/yr
- hugl body pillow6K/yr
- snuggles pillow5K/yr
- hugl7K/yr
- the snuggles pillow3K/yr
- plufl body pillow11K/yr
- hugl pillow2K/yr
Reviews and returns
What reviews say buyers love and hate about Plufl
We read the reviews and the return reasons for every product selling here.
“is not very pleasant for my face at night”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plufl questions
Answered from the same tracked data.









