Playtex Bottles

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months

409K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

2.6%

Market size, estimated

$260Ka year

Peak month

July1.3× the quietest month

Top search term

playtex baby bottles144K searches a year

Listings sell for $24.86 on average, from $7.98 to $52.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $24.86 that is $12K to $19K a year per listing.

Average price

$24.86inside the $15 to $100 sweet spot

Price range

$7.98–$52.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$12K–$19K

Returns

4.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #197 within Bottle-Feeding. It carries 873 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

16.6%

Average rank

#197in Bottle-Feeding

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

873per listing

Listings tracked

16

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months