Playtex Bottle Liners 8 Oz
FailThe top 5 brands take 100% of clicks, so Playtex Bottle Liners 8 Oz is a Fail.
- Flapen Score
- 31 / 100Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 4431
- Market size
- $49K/yr61K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 26 sellers
Flapen Score
Playtex Bottle Liners 8 Oz against its category
The dotted line is the Baby Products average. Past it, Playtex Bottle Liners 8 Oz is stronger. Inside it, weaker.
Market
The Playtex Bottle Liners 8 Oz market on Amazon at a glance
Shoppers on Amazon United States searched for Playtex Bottle Liners 8 Oz 61K times last year and spent an estimated $49K. All 3 brands take every click. Demand peaks in May. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $49Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- playtex bottle liners15K searches a year
02 · Price
A sale here is worth $23.64.
Listings sell for $23.64 on average, from $7.98 to $47.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $23.64 that is $6K to $12K a year per listing.
- Average price
- $23.64inside the $15 to $100 sweet spot
- Price range
- $7.98–$47.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #640 within Bottle-Feeding. It carries 794 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 21.9%
- Average rank
- #640in Bottle-Feeding
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 794per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Playtex Bottle Liners 8 Oz products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 212%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Playtex Bottle Liners 8 Oz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Playtex Bottle Liners 8 Oz search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- playtex bottle liners15K/yr
- baby bottle liners9K/yr
- bottle liners8K/yr
- playtex bottle liners 8 oz5K/yr
- disposable bottle liners11K/yr
- playtex drop in liners 8 oz5K/yr
- playtex drop in liners7K/yr
Reviews and returns
What reviews say buyers love and hate about Playtex Bottle Liners 8 Oz
We read the reviews and the return reasons for every product selling here.
“But they leak like crazy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playtex Bottle Liners 8 Oz questions
Answered from the same tracked data.









