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Playtex Bottle Liners 8 Oz

Fail

The top 5 brands take 100% of clicks, so Playtex Bottle Liners 8 Oz is a Fail.

Flapen Score
31
31 / 100
Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 44
Market size
$49K/yr61K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
77%top-5 click share · 3 brands · 26 sellers

Flapen Score

Playtex Bottle Liners 8 Oz against its category

The dotted line is the Baby Products average. Past it, Playtex Bottle Liners 8 Oz is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playtex Bottle Liners 8 Oz market on Amazon at a glance

Shoppers on Amazon United States searched for Playtex Bottle Liners 8 Oz 61K times last year and spent an estimated $49K. All 3 brands take every click. Demand peaks in May. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
3.4%
Market size, estimated
$49Ka year
Peak month
May2.0× the quietest month
Top search term
playtex bottle liners15K searches a year

02 · Price

A sale here is worth $23.64.

Listings sell for $23.64 on average, from $7.98 to $47.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $23.64 that is $6K to $12K a year per listing.

Average price
$23.64inside the $15 to $100 sweet spot
Price range
$7.98–$47.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #640 within Bottle-Feeding. It carries 794 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
21.9%
Average rank
#640in Bottle-Feeding
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
794per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Playtex Bottle Liners 8 Oz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 212%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Playtex Bottle Liners 8 Oz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Playtex Bottle Liners 8 Oz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playtex bottle liners15K/yr
  • baby bottle liners9K/yr
  • bottle liners8K/yr
  • playtex bottle liners 8 oz5K/yr
  • disposable bottle liners11K/yr
  • playtex drop in liners 8 oz5K/yr
  • playtex drop in liners7K/yr

Reviews and returns

What reviews say buyers love and hate about Playtex Bottle Liners 8 Oz

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
4.1%of orders come back
“But they leak like crazy”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Playtex Bottle Liners 8 Oz questions

Answered from the same tracked data.