Play

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-26.4%

Conversion, latest week

0.1%

Market size, estimated

$120Ka year

Peak month

November6.3× the quietest month

Top search term

play2.6M searches a year

Listings sell for $81.48 on average, from $9.55 to $274.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $81.48 that is $0 to $8K a year per listing.

Average price

$81.48inside the $15 to $100 sweet spot

Price range

$9.55–$274.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #188 within Activity & Entertainment. It carries 1,065 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

75%

Out of stock, average day

1.0%

Average rank

#188in Activity & Entertainment

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,065per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months