Plastic Underwear for Toddlers

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

2.4%

Market size, estimated

$91Ka year

Peak month

January1.5× the quietest month

Top search term

plastic underwear for potty training37K searches a year

Listings sell for $17.35 on average, from $5.42 to $31.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.35 that is $2K to $4K a year per listing.

Average price

$17.35inside the $15 to $100 sweet spot

Price range

$5.42–$31.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Diapering. It carries 2,275 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#138in Diapering

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

2,275per listing

Listings tracked

34

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months