Plastic Play Yard

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

1.3%

Market size, estimated

$77Ka year

Peak month

November1.7× the quietest month

Top search term

outdoor baby fence6K searches a year

Listings sell for $81.98 on average, from $23.17 to $199.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $81.98 that is $0 to $8K a year per listing.

Average price

$81.98inside the $15 to $100 sweet spot

Price range

$23.17–$199.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

7.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Safety. It carries 11,826 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#70in Safety

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

11,826per listing

Listings tracked

39

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months