Plastic Pants

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.7%

Market size, estimated

$86Ka year

Peak month

May1.1× the quietest month

Top search term

plastic pants33K searches a year

Listings sell for $22.43 on average, from $5.42 to $31.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.43 that is $0 to $2K a year per listing.

Average price

$22.43inside the $15 to $100 sweet spot

Price range

$5.42–$31.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #288 within Diapering. It carries 463 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#288in Diapering

Average rating

3.92 starsAmazon United States average 4.42 stars

Average reviews

463per listing

Listings tracked

35

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months