Plastic Nap Mat
FailShoppers spend an estimated $9K a year here, so Plastic Nap Mat is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $9K/yr22K searches / yr
- 90-day growth
- +135.2%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 18 sellers
Flapen Score
Plastic Nap Mat against its category
The dotted line is the Baby Products average. Past it, Plastic Nap Mat is stronger. Inside it, weaker.
Market
The Plastic Nap Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Plastic Nap Mat 22K times last year and spent an estimated $9K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +135.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +135.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $9Ka year
- Peak month
- August21.5× the quietest month
- Top search term
- plastic nap mat9K searches a year
02 · Price
A sale here is worth $41.03.
Listings sell for $41.03 on average, from $25.78 to $58.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.03 that is $0 to $4K a year per listing.
- Average price
- $41.03inside the $15 to $100 sweet spot
- Price range
- $25.78–$58.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #135 within Activity & Entertainment. It carries 921 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 73%
- Out of stock, average day
- 10.3%
- Average rank
- #135in Activity & Entertainment
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 921per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Plastic Nap Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
3%
- Brand 138%
- Brand 218%
- Brand 318%
- Brand 412%
- Brand 55%
- Brand 65%
- Open — no brand owns it (1 brand, 3%)
Demand
Plastic Nap Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 21.5×
Search terms
Top Plastic Nap Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic nap mat9K/yr
- vinyl nap mat10K/yr
- vinyl nap mats for preschool4K/yr
Reviews and returns
What reviews say buyers love and hate about Plastic Nap Mat
We read the reviews and the return reasons for every product selling here.
“They do not hold up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastic Nap Mat questions
Answered from the same tracked data.









