Pipette Eczema Lotion

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

13.0%

Market size, estimated

$512Ka year

Peak month

February1.9× the quietest month

Top search term

pipette baby lotion106K searches a year

Listings sell for $21.44 on average, from $10.25 to $34.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $21.44 that is $21K to $27K a year per listing.

Average price

$21.44inside the $15 to $100 sweet spot

Price range

$10.25–$34.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$21K–$27K

Returns

0.8%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Baby Care. It carries 1,106 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#83in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,106per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months