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Pink Diaper Caddy

Fail

Shoppers spend an estimated $49K a year here, so Pink Diaper Caddy is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$49K/yr104K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
49%top-5 click share · 16 brands · 21 sellers

Flapen Score

Pink Diaper Caddy against its category

The dotted line is the Baby Products average. Past it, Pink Diaper Caddy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Diaper Caddy market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Diaper Caddy 104K times last year and spent an estimated $49K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.4%
Market size, estimated
$49Ka year
Top search term
pink diaper caddy31K searches a year

02 · Price

A sale here is worth $19.09.

Listings sell for $19.09 on average, from $7.87 to $33.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.09 that is $2K to $5K a year per listing.

Average price
$19.09inside the $15 to $100 sweet spot
Price range
$7.87–$33.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #239 within Diapering. It carries 937 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#239in Diapering
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
937per listing
Listings tracked
28

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pink Diaper Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

22%

  • Brand 148%
  • Brand 212%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Pink Diaper Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top Pink Diaper Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink diaper caddy31K/yr
  • baby girl diaper caddy12K/yr
  • perabella baby diaper caddy organizer12K/yr
  • diaper caddy pink11K/yr
  • diaper caddy girl10K/yr
  • girl diaper caddy7K/yr
  • cute diaper caddy6K/yr
  • perabella diaper caddy6K/yr
  • purple diaper caddy6K/yr
  • pera bella diaper caddy3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Diaper Caddy

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
1.9%of orders come back
“it had a smell similar to plastic melting”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Diaper Caddy questions

Answered from the same tracked data.