pink baby blanket
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Great$7.26–$53.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 183K searches
Review moat
Bad8,791avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink baby blanket is a $90K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pink baby blanket market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $91K–$110K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 2.6%
- Avg brand age
- 37 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
38
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
35%
Top 20: 74%
Open market
47%
- Yurhap20%
- American Baby Company11%
- BlueMello7%
- CIVARUA KIDS5%
- HALO5%
- Eonkasp4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pink baby blanket search terms
- pink baby blanket85K/yr
- baby pink blanket18K/yr
- newborn girl blankets21K/yr
- cobijitas para bebes recien nacidos nia10K/yr
- colchitas para bebes recien nacidos nia10K/yr
- baby blanket pink8K/yr
- pink blanket baby7K/yr
- pink baby blankets7K/yr
- new born blanket baby girl8K/yr
- baby girl blanket set4K/yr
Top pink baby blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yurhap Fleece Baby Blanket Heart Checkered Blanket Ultra Soft Cozy Baby Blankets for Girls Boys Fluffy Infant Toddler Newborn Receiving Blankets for Crib Stroller 3040 (Light Pink)
Yurhap$7.684.7★6,434 rev
BlueMello Baby Swaddle Blanket | Ultra-Soft Plush Essential for Infants 0-6 Months | Receiving Swaddling Wrap Pink | Ideal Newborn Registry and Toddler Boy Accessories | Perfect Baby Girl Shower Gift
BlueMello$20.404.7★6,817 rev
CIVARUA KIDS Floral Baby Blankets for Girls - Super Soft Nursery Minky Blanket Newborn Baby Blanket with Double Layer Dotted Backing Pink Lightweight Bed Throw Blanket 30 x 40 Inch
CIVARUA KIDS$12.574.8★1,105 rev
HALO SuperSoft Bamboo Wearable Blanket 1.5 TOG Buttery Soft Plush Baby Sleep Sack for Newborns Infants & Toddlers Hip-Healthy Design Machine Washable 6 12 Months Medium Dusty Pink
HALO$44.324.8★1,380 rev
Yurhap Checkered Baby Blanket for Girls Pink Fleece Baby Blankets for Girls Boys Warmer Comfort Lightweight Bed Blanket for Toddlers Infants or Newborn 30x40 Pink
Yurhap$7.594.7★3,489 rev
Newest
by launch date
5 Pcs Baby Blanket Heart Checkered Ultra Soft Gift-Ready Plush for Newborns Nursery & Stroller 30x40 Beige Gray Blue Purple Light Pink
BYKOSY$24.82156 rev
SWaddle AN Ruffle Knit Blanket for Baby - 100% Luxury Soft Cotton Knit Warm Cozy Cuddle Stroller Crib Blanket for Newborns Infants & Toddlers (Pink)
SWaddle AN$32.0610 rev
Eonkasp Soft Fleece Baby Blanket Ultra Cozy Pink Baby Blankets for Girls Warm and Lightweight Infant Toddler Newborn Receiving Gift with Reversible Stripes for Crib Stroller 30x40 Inch Light Pink
Eonkasp$8.08730 rev
Belle Bow Blanket - Fleece Checkered Baby Blanket Ultra Soft Cozy for Girls Boys Fluffy Infant Toddler Newborn Gender Reveal for Crib Stroller 3040 (Light Pink 30x40 Bow)
Newport Blanket Company$11.3961 rev
Bedsure 3D Fleece Bubble Blankets for Couch - Cute Pink Throw Blanket for Sofa Bedroom Decor - Luxury Soft Cozy Pink Birthday Gifts for Women Girls Lightweight Light Pink 5060
Bedsure$21.15745 rev
Trending
90-day click momentumBlueMello Baby Swaddle Blanket | Ultra-Soft Plush Essential for Infants 0-6 Months | Receiving Swaddling Wrap Pink | Ideal Newborn Registry and Toddler Boy Accessories | Perfect Baby Girl Shower Gift
BlueMello$20.404.7★
SWaddle AN Ruffle Knit Blanket for Baby - 100% Luxury Soft Cotton Knit Warm Cozy Cuddle Stroller Crib Blanket for Newborns Infants & Toddlers (Pink)
SWaddle AN$32.065.0★
Bedsure 3D Fleece Bubble Blankets for Couch - Cute Pink Throw Blanket for Sofa Bedroom Decor - Luxury Soft Cozy Pink Birthday Gifts for Women Girls Lightweight Light Pink 5060
Bedsure$21.154.5★
5 Pcs Baby Blanket Heart Checkered Ultra Soft Gift-Ready Plush for Newborns Nursery & Stroller 30x40 Beige Gray Blue Purple Light Pink
BYKOSY$24.824.5★
HALO SuperSoft Bamboo Wearable Blanket 1.5 TOG Buttery Soft Plush Baby Sleep Sack for Newborns Infants & Toddlers Hip-Healthy Design Machine Washable 6 12 Months Medium Dusty Pink
HALO$44.324.8★
What buyers say about pink baby blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“These blankets are great quality”
“the colours is vibrant”
“perfect puppy size”
“Good deal”
“Soft and comfortable”
“actually keeps me warm”
“One thing I like is that its lightweight”
“Good for gifting”
“So fluffy”
What buyers complain about
“not as thick as I wanted them to be”
“The little blanket is really small”
“Bad quality”
“Too thin”
“Cant wash it”
“Material was not what I expected sort of cheap”
“Not a good purchase for the price”
“The picture is really misleading”
“Different color”
“Only had it a month or so and it already has a rip in it.”
Top return reasons
Common questions
- Is pink baby blanket profitable to sell on Amazon United States?
- The niche generates $90K/yr across 46 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the pink baby blanket niche?
- 32 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in pink baby blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.3%.
- When does demand for pink baby blanket peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pink baby blanket niche?
- Listings span $7.26–$53.71; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 8,791 reviews — the moat a new listing must climb.