Is pigeon profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (44/100).

How competitive is the pigeon niche?

3 brands and 9 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pigeon?

Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 3.9%.

What does it cost to enter the pigeon niche?

Listings span $16.79–$41.29; the average listing price is $32.40 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.

pigeon

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$32.40

avg listing price — sweet spot $15–$100

Price range

Incredible$16.79–$41.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.9M

$1.9M/yr · 1.3M searches

Review moat

Good946.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pigeon is a $1.9M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pigeon market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $1.9M–$2.6M; units × avg price
Conversion rate: 4.3%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.4%
Avg brand age: 37 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

PIGEON97%
Ravensburger2%
NUK2%

Demand

Weekly Amazon search volume, last 18 weeks — +4.2% search growth over the last 90 days.

Open Trend

Top pigeon search terms

pigeon bottle506K/yr +15.6%4.0% conv.
pigeon glass baby bottle289K/yr -11.0%5.3% conv.
pigeon212K/yr +12.3%0.5% conv.
pigeon bottles55K/yr +9.7%4.5% conv.
pigeon baby bottle39K/yr +19.5%3.7% conv.
pigeon bottle glass33K/yr -10.5%5.9% conv.
pigeon glass bottle24K/yr -14.8%5.8% conv.
biberon pigeon21K/yr -10.7%0.7% conv.
pigeon glass bottles20K/yr -28.5%4.1% conv.
biberones pigeon14K/yr -9.3%0.4% conv.

All search terms

Top pigeon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5.4 Oz (Pack of 2) Includes 2pcs SS Nipples (0m+)

PIGEON$33.194.7★1,117 rev

Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 4) Includes 4pcs SS Nipples (0m+)

PIGEON$35.034.8★1,302 rev

Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8.1 Oz (Pack of 2) Includes 2pcs M Nipples (3m+)

PIGEON$34.134.7★1,117 rev

Pigeon PPSU Nursing Baby Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 2) Includes 2pcs SS Nipples (0m+)

PIGEON$32.274.8★814 rev

Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 8.1 Oz(Pack of 4) Includes 4pcs M Nipples (3m+)

PIGEON$36.084.8★1,302 rev

Newest

by launch date

Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5 Oz (Pack of 2) Includes 2 pcs SS Nipples (0m+)

PIGEON$40.19170 rev

7mo ago

Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8 Oz (Pack of 2) Includes 2 pcs M Nipples (3m+)

PIGEON$41.29170 rev

7mo ago

NUK Perfect Match Natural + Anti-Colic Bottle 5 oz 4 Pack

NUK$22.261,899 rev

1y ago

Ravensburger Oh My Pigeons! Funny Family Party Game for Ages 8 and Up | Amazon Exclusive

Ravensburger$16.79756 rev

2y ago

Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 4) Includes 4pcs SS Nipples (0m+)

PIGEON$35.031,302 rev

3y ago

What buyers say about pigeon

What buyers praise and complain about, mined from review topics.

What buyers love

Breastfeeding Friendly15%

“Best bottle for breastfed baby”

Quality-Overall13%

“These bottles are excellent quality”

Fun/Entertainment Experience11%

“Fun family game”

Ease Of Cleaning9%

“all the pieces are clean”

Leak-Proof8%

“No leaking”

Ease Of Use7%

“Easy to use”

Value For Money4%

“worth the price”

Ease Of Feeding4%

“feeds without any issues”

Soft Feel4%

“soft enough for baby”

Durability4%

“they dont break easily”

What buyers complain about

Durability12%

“after 1 week of use”

Value For Money10%

“expensive”

Size-Overall9%

“I wish it broke better, larger pieces”

Advertised Vs Actual Product6%

“Wrong size in description”

Leak-Proof6%

“our bottles keep leaking”

Quality-Overall5%

“It's very terrible great quality bottle”

Breastfeeding Friendly4%

“Breastfeeding baby refused all bottles”

Choking3%

“choke from the fast flow. I got the lowest one”

Weight Heavy3%

“It was a heavy yes for us”

Fun/Entertainment Experience2%

“Terrible game”

Top return reasons

Size-Overall20%

Material Quality18%

Advertised Vs Actual Product12%

Value For Money11%

Leak-Proof7%

Functionality-Overall7%

Age Suitability5%

Breastfeeding Friendly2%

Compatibility-Overall2%

Quality-Overall2%

Common questions

Is pigeon profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (44/100).
How competitive is the pigeon niche?: 3 brands and 9 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pigeon?: Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 3.9%.
What does it cost to enter the pigeon niche?: Listings span $16.79–$41.29; the average listing price is $32.40 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.