Is philips avent glass bottle sleeve profitable to sell on Amazon United States?

The niche generates $63K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (35/100).

How competitive is the philips avent glass bottle sleeve niche?

11 brands and 12 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in philips avent glass bottle sleeve?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Grip. The return rate is 3.3%.

When does demand for philips avent glass bottle sleeve peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the philips avent glass bottle sleeve niche?

Listings span $6.86–$13.94; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.

philips avent glass bottle sleeve

Skip it

Prices mostly outside the sweet spot ($6.86–$13.94) — this niche doesn't clear our bar today.

Review moat

Great385.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Avg price

Okay$10.08

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 134K searches

Price range

Bad$6.86–$13.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, philips avent glass bottle sleeve is a $63K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 35/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

philips avent glass bottle sleeve market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $50K–$60K; units × avg price
Conversion rate: 4.6%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

17%

HUAKENER35%
MINMUNJIU20%
BUSOHA8%
Juome7%
PandaEar7%
Jifvrnk6%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top philips avent glass bottle sleeve search terms

philips avent glass bottle sleeve22K/yr -7.9%2.7% conv.
avent glass bottle silicone sleeve21K/yr -8.6%3.5% conv.
silicone sleeves for avent glass bottles10K/yr +7.2%3.4% conv.
philips avent silicone sleeve12K/yr +3.3%3.3% conv.
avent silicone bottle sleeve11K/yr +1.4%2.5% conv.
phillips avent glass bottles silicone sleeves11K/yr -8.6%3.6% conv.
philips avent bottle cover7K/yr -0.2%2.4% conv.
philips avent bottle sleeve6K/yr -8.3%3.3% conv.
phillips avent silicone sleeve5K/yr -13.8%4.5% conv.
avent glass bottle sleeve5K/yr -4.1%2.3% conv.

All search terms

Top philips avent glass bottle sleeve products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Pack Silicone Sleeves for Avent Natural Glass Baby Bottles Anti Breakage Baby Bottle Holder Compatible Philips Avent Glass Natural Baby Bottle 4 oz(Grey+Dark Blue+Apricot)

HUAKENER$9.264.8★1,088 rev

MINMUNJIU 3 Pack Silicone Sleeves for Philips Avent Natural Glass Baby Bottles Anti Breakage Baby Bottle Holder for Baby Girls Compatible with Philips Avent Glass Natural Baby Bottle 8 oz

MINMUNJIU$9.764.8★295 rev

3 Pack Silicone Sleeves for Avent Natural Glass Baby Bottles Anti Breakage Baby Bottle Holder Compatible Philips Avent Glass Natural Baby Bottle 8 oz (Grey+Dark Blue+Apricot)

HUAKENER$9.304.8★1,088 rev

BUSOHA 3 Pack Silicone Sleeves for Avent Baby Bottles - Anti Breakage Baby Bottle Holder with Handle Compatible with Avent Natural Glass Baby Bottles 8 OZ

BUSOHA$9.944.6★546 rev

Juome Silicone Sleeves with Handles for Avent Natural Glass Baby Bottle - 3 Pack Anti Breakage Baby Bottles Holder Compatible with Philips Avent Anti Colic Baby Bottles 8 oz

Juome$9.974.6★685 rev

Newest

by launch date

4-Pack Silicone Sleeves for Philips Avent Glass Bottles BPA-Free Drop-Resistant Baby Bottle Sleeves with Handles Compatible with Philips Avent Natural Glass Baby Bottles

ZCH$13.94221 rev

8mo ago

PandaEar 3 Pack Silicone Sleeves for Philips Avent Natural Glass Baby Bottles 8 oz Shatterproof & Heat Resistant Bottle Holder BPA-Free Compatible with 8 oz Avent Glass Bottles Blue Green Beige

PandaEar$6.8646 rev

11mo ago

3PCS Philips Avent Glass Bottle Silicone Sleeves with Handles Compatible with Philips Avent Glass Bottles 8 oz Suitable for Avent Baby Bottles 8 oz and Easy to Clean

Jifvrnk$8.94279 rev

11mo ago

PandaEar 4 Pack Silicone Sleeves for Philips Avent Natural Glass Baby Bottles (2 x 4oz & 2 x 8oz) BPA-Free Shatterproof Covers Heat Resistant Anti-Slip Grip Fits 4oz & 8oz Avent Glass Bottles

PandaEar$6.9232 rev

1y ago

Joxodak 3 Pack Silicone Sleeves for Philips Avent Natural Glass Baby Bottles Food Grade Silicone Anti Breakage Baby Bottles Holder Compatible with Philips Avent Glass Natural Baby Bottle 8oz

Joxodak$9.65224 rev

1y ago

What buyers say about philips avent glass bottle sleeve

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“These fit the avent bottles well”

Quality-Overall13%

“Decent alternative”

Ease Of Use12%

“Easy to use”

Color7%

“The colors are beautiful”

Durability7%

“They have held up really well”

Ease Of Cleaning7%

“easy to clean”

Grip6%

“are easy to grip”

Drop/Impact Protection5%

“Perfect Fit & Great Protection”

Ease Of Feeding4%

“Easy feed”

Strength3%

“Solid sleeves, easy to use”

What buyers complain about

Size-Overall20%

“Too big”

Ease Of Use15%

“too difficult to use”

Grip8%

“they dont stay on”

Quality-Overall6%

“Cheaply made”

Color4%

“Not a biggie just a little annoying got two of the same color instead of the one of each like in the picture”

Material Quality4%

“Not meant for plastic”

Durability2%

“Bottle broke”

Thickness2%

“The silicone feels thick”

Hard Feel2%

“way too hard to get on”

Handle Quality2%

“when I am carrying bottle by silicone handle it will slip out”

Top return reasons

Size-Overall59%

Advertised Vs Actual Product6%

Ease Of Use4%

Compatibility-Overall3%

Defective Material/Parts3%

Value For Money3%

Color3%