Petroleum Jelly Baby

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.

Searches, last 12 months

523K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

9.3%

Market size, estimated

$602Ka year

Peak month

November1.7× the quietest month

Top search term

vaseline baby166K searches a year

Listings sell for $12.31 on average, from $3.43 to $24.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $12.31 that is $31K to $37K a year per listing.

Average price

$12.31under the $15 to $100 sweet spot

Price range

$3.43–$24.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$37K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Baby Care. It carries 17,096 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#91in Baby Care

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

17,096per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months